Lyris Media and Publishing Solutions

 

Engage and Monetize Audiences across your Media Portfolio

Whether you are a publisher of ad-supported or subscription-based media, it’s vital for revenue growth to continuously re-engage audiences with the personalized content that is most relevant to each reader. Given how competitive and expensive it is to acquire new audiences, the key to success is to increase the loyalty and lifetime value of every audience member.

Are you equipped to compete for the attention of your audiences by automating relevant messages, optimizing and personalizing content, and tailoring your digital marketing strategy to maximize engagement?

Lyris Publishing Media and Entertainment Solutions Brief >

Publisher-Specific Design to Help you Manage Media Brands and Digital Messaging Programs at Scale

Lyris is the trusted email marketing solution for some of the world’s largest publishers and media companies, thanks to unique capabilities that enable you to manage dozens or even hundreds of media brands efficiently and drive effective, personalized communications. Lyris solutions also make it easier to integrate email with your unique set of interactive content, data, applications, and workflows so that your brands and editors can consistently connect with their audiences in a personalized way.

Join leading publishers that have come to rely on Lyris for the most critical digital channel – email – and let our proven solution grow your client business today and into the future.

Target and engage audiences with personalized email content.
Boost engagement with the most timely and relevant email content by targeting and personalizing messages based on a single view of the audience that spans real-time website behavior, preference center selections, subscriptions, and position in the customer lifecycle.

Manage emails across all your brands.
Manage email marketing for all your media portfolio centrally while providing brand marketers, editors, and analysts with fine-tuned, tiered, organizational access to just the right information and application capabilities authorized for each user.

Measure and optimize performance.
Close the loop by providing each media brand with full visibility into their marketing initiatives and performance while also retaining the ability to view results across the portfolio in order to identify the strategies that deliver best results.

Reach the email inbox more often.
Save effort and costs with integrated workflows for advanced delivery management including delivery, reputation, and blacklist monitoring, email previews across more than 30 mobile devices and email clients, and spam filter analysis – all without needing to manage multiple solutions.

Easily connect with audience data.
Integrate your email marketing programs with registration data, content management systems, Web analytics, and other applications more easily and quickly thanks to Lyris’ open solutions architecture based on industry standards. Deliver fast return on investment and optimize connected digital marketing programs for each of your media properties.

 

Lyris Media and Publishing Clients Include:

 

Digital Messaging Strategies Tailored for your Success

From experience working with some of the world’s largest media brands, we know the strategies that lead to success. Let Lyris digital messaging strategy experts design a tailored digital marketing roadmap for your unique business to continuously optimize the deliverability of your email messages, orchestrate excellent experiences anywhere audiences read messages, optimize content for opens and engagement, and re-activate audiences to increase their lifetime value.

 
Listen

Web welcome | Preference center | Social likes | Location

Understand

Browse behavior | Email behavior | Progressive profiling | Advanced segmentation

 
 
Engage & Convert

Segmented content | Alerts | Registration abandonment | Subscription nurture | Subscription abandonment | Blog activity

Grow Loyalty

Content recommendations | Event recommendations | Social content | Social network

 
 
Win Back

Re-engagement | Birthday | Anniversary | Email verification

And More...
 

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For more information about our Solutions for Media and Publishing, contact us at 888.465.9747.