Strategic Consulting Services

Drive business value with strategic insight

Our dedicated team of digital marketing experts has a proven track record of delivering superior results from thoughtfully conceived strategies and tactics across every vertical. In every strategic engagement we'll analyze, benchmark and build a results-oriented plan to maximize the value you get from your digital marketing program.

Our Strategic Consulting Services are as flexible as your needs: we can work with you on a weekly, monthly or one-time basis to deliver the email marketing results you're looking for.

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Strategic Consulting Retained Services

World-class technology can only be used to its full potential with a world-class strategy. At Lyris, our Professional Services team has over 25 years of combined consulting experience working with brands of all sizes and across all sectors to create a results-based approach to marketing strategies that achieves measurable

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Email Marketing Assessment and Roadmap Package

To create a strategy and identify areas of development within your email marketing programs you need to understand where you are now, and how you compare with the rest of the industry. A complete assessment and roadmap is by far the most important and fundamental work we do when starting off with new strategic consulting clients and has been popularly embraced as the fastest and most informative route for clients to understanding their email marketing

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Welcome Program Starter Package

According to MarketingSherpa, email subscribers can begin to lose interest as soon as two weeks after opt-in. A best practice Welcome Program is vital for engaging your subscribers as soon as they sign up. In our experience, welcome emails dramatically outperform regular campaigns in terms of opens, clicks, and conversions. If you don’t already have one, a Welcome Program should be a top email marketing priority, and we’re making it easier than ever to implement

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Re-engagement Campaign Package

It’s inevitable that a large percentage of your database will become inactive after a period of time. This happens for a variety of reasons including irrelevant content, change of email address, or spam filters blocking your emails. Our Re-engagement Campaign Package will help you resolve all of these issues and can potentially generate significant revenue from your inactive

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Lyris Mobile Optimization

Don’t take a chance on missed revenue opportunities. Lyris experts in email and mobile marketing can ensure that every email you send is mobileoptimized for engagement and conversion. What does that mean? “Mobilefriendly” emails render well on both small and large screens, and include unique design features: single-column layout, large titles, big call-to-action buttons that are easy to click on mobile devices, and a good amount of white space used in combination with a small amount of body copy, which enables easy at-a-glance

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Lyris Social Media Integration

As a marketer, you know the importance of communicating with your customers across multiple touchpoints and channels. To do so, it’s necessary to combine your social and email programs to deliver a consistent customer experience and “stickier” engagement. Our experts will take you beyond simply adding links to your emails – we’ll show you how to effectively combine email and social strategies so you can increase the reach of your campaigns, build your subscriber database with multiple opt-in opportunities, and as a result, maximize marketing

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Lyris Preference Center

Preference centers play a critical role in Web and email marketing programs. Preference centers serve to capture critical information about opt-in subscribers’ interests and allow them to explicitly state their communications and services needs – such as product updates and recommendations, or promotional offers. A well-designed preference center not only helps companies meet the needs of individual customers, but also provides critical target market information that can be used for segment discovery and creation of buyer personas; for example, marketers can discover the attributes of a frequent customer or a customer who generates a high-order value. Lyris can help design a best-in-class preference center and show you how to leverage the data captured to better segment, target, and customize your

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Lyris Email Verification

As email continues to deliver a higher return on investment than any other digital marketing channel, growing a subscriber database remains a top initiative for many marketers. However, valuing quantity over quality can have dire consequences. Sending to invalid email addresses can impact the deliverability of your future sends, incur costs, and actually lower the ROI of your

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