Digital Marketing Resource Center

Industry expertise, tools and best practices for marketing success

The Lyris Digital Marketing Tools and Resource Center is designed to help you keep up with the latest industry trends, developments and best practices for continuously optimizing your digital marketing campaigns. Our extensive library of guides, newsletter articles, Webinars, case studies and more is easily accessible and available whenever you need a new perspective, big idea or in-the-trenches advice.

Our email marketing tools and resources are created by Lyris domain experts in email, design, Web and digital marketing industries.

Download our most popular guides and white papers on industry trends and commentary on topics at the forefront of the digital marketing field. With over 5,000 customers worldwide we are happy to share customer success stories by satisfied Lyris customers across various industries.

Our recorded webcasts are provided on-demand shortly following webinars that we host on topics that range from email design to deliverability or exploring the future of email as we know it today.

With our 15 year experience in consulting, designing and deploying successful email marketing campaigns our email marketing tools and thought-leadership pieces will provide you with inspiration to create and execute your next email campaign with measurable results.

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Guides and White Papers

Publishers How-to Handbook for Managing and Optimizing Email Deliverability

Across the globe, one in six emails never make it to the inbox. Find out how to respond and adapt to industry changes to ensure you reach your audiences and generate revenue from digital messaging campaigns

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Infographics

Email Marketing Pain Points for Publishers

The shift from print to digital has transformed the publishing industry, but many publishers are still struggling with even the basics of email marketing and digital messaging. To better understand the industry’s challenges and identify under-used opportunities, Lyris sponsored a survey in partnership with FOLIO. This infographic illustrates the findings from several of the survey

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Guides and White Papers

Confronting the Shift from Print to Digital: 2014 Publishers Survey Report

Findings from the Lyris-sponsored FOLIO survey indicate that publishers are grappling with digital messaging fundamentals that could be hampering revenue opportunities. Download the survey report to see how you compare in these key areas: Subscriber engagement tactics, Email messaging pain points and priorities

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Guides and White Papers

Publishers Field Guide to Mobile-Optimized Messaging

he mobile platform has taken off with astonishing speed. Many publishers now find that more than a third of their audience accesses content via mobile. Find out what you need to know to ensure you're fully optimized for this new wave of mobile users

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Infographics

8 Signs you Need to Graduate from Email to Lyris Connected Customer Communications

Today’s connected customers demand personalized engagement and expect relationships based on value and trust. Messaging needs to be connected across digital channels so it can be valuable and relevant to the real-time context of each interaction

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Guides and White Papers

Lyris 2014 Holiday Email Look Book

Get inspired by best-practice email designs that will delight your customers, drive more sales, and help you achieve optimal campaign performance this holiday season. The Look Book highlights: Top holiday email examples chosen by our experts

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Guides and White Papers

Creating a Personalized Email Experience with Dynamic Content

Dynamic content uses the demographic, preference, transactional, and behavioral data that you hold on your subscribers to display personalized and relevant pieces of content to them, and it’s one of the best ways to enhance the relevance

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Recorded Webcasts

Creating a Personalized Email Experience with Dynamic Content

In this fast-paced 30-minute Webinar, Lyris Sr. Strategy Consultant Andrew King and Professional Services Project Manager Eric Dezendorf make the case for dynamic content and then open up the discussion to questions from the audience. You’ll learn: what dynamic content is and why you should use it, what data is needed to implement it, and options for using it in basic and advanced ways

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Recorded Webcasts

How Not-For-Profit Organizations can use Email Marketing to raise funds

Explore the Strategies involved in Best Practices in Email Marketing for Non-For-Profit organizations that work in the digital space, touching on topics as such: esing Email Marketing to help increase subscriber engagement and sponsorship revenue, deliverability methods – ensuring your email reaches the inbox, and tips for improving email marketing and accessing the benchmarks.

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Guides and White Papers

10-in-10 Holiday Retail Email Checklist

Discover the 10 essential tactics, strategies, and best practices fundamental for delivering connected customer communications. You'll learn how to employ: Mobile and Deliverability Optimization, Behavioral Retargeting, Advanced Segmentation

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Video

Making the Case for Responsive Email Design

Watch this short video to learn everything you need to know about using responsive design to ensure your emails render properly – and get opened! – on your subscribers’ mobile devices.

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Customer Success Stories

Publisher Advanstar Streamlines Auditing Process to Intensify Focus on Audience Engagement Strategies

With its email volumes quickly ramping up, Advanstar transitioned to Lyris HQ, Lyris’ Software-as-a-Service (SaaS) email and digital marketing solution. They also invested in Lyris Professional Services’ Delivery View Program for help with meeting auditing bureau requirements and staying on top of deliverability, freeing media managers to focus more of their time and efforts on engagement strategies

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Guides and White Papers

Canadian Anti-Spam Legislation (CASL) Checklist

If you send marketing email within Canada – or to recipients in Canada – CASL will affect your email program. Learn Lyris’ recommendations for determining if your program is in compliance and areas in particular requiring your attention

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Guides and White Papers

The World is Optimized for Mobile – Are your Emails?

Learn options for meeting your mobile subscribers’ expectations for a seamless experience with your brand – no matter what device they’re using to read your emails. Guide highlights: What the move to mobile means for email

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Guides and White Papers

Digital Disruption and the New Agency Challenge

Learn how consumers’ explosive adoption of digital channels and services has created new realities for agencies, now increasingly charged with helping clients differentiate, drive demand generation, and deliver revenue and ROI

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Video

Top 5 Questions about Email Marketing – Lyris Gurus to the rescue

Email marketing experts from Lyris answer the top 5 questions about email marketing such as: Where does my email fit in an expanding digital space? Should I use animated GIFs in an email? What are the best practices of purchasing an email list? How will the new visual promotional tabs in Gmail affect open rates? What is the best way to optimize my email for mobile

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Customer Success Stories

Go Ape Takes Engagement to New Heights with Subscription Pop-ups and Behavioral Retargeting

Go Ape has been working with Lyris since 2011, using Lyris HQ integrated digital marketing software to automate the delivery of email campaigns to its adventure-seeking subscribers. During this time, Go Ape also worked with Lyris Professional Services to refine its marketing programs through best practices and innovative new tactics

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Recorded Webcasts

Ask the Email Gurus!

In this highly-interactive Q & A Webinar format, Lyris brings together our top email marketing strategists and deliverability experts to take on the questions you’ve wanted to ask but didn’t know who to turn to. Watch the recorded Webcast to add

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Video

Anatomy of a Perfect Email Design

Andrew King, Sr. Strategy Consultant for Lyris dissects the perfect email design for email marketers, with in-depth insights on how to optimize each element of an email along with best practices, tips and key trends that will help you improve your click through & conversion rates

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Customer Success Stories

Footwear Retailer Tests Mobile-Optimized Cart Abandonment Emails to Find the Perfect Fit

Recognizing that over 50% of emails are opened on mobile devices today, the Lyris team went to work first determining the number of the retailer’s mobile users and then creating and testing cart abandonment emails optimized for mobile to see if they would improve engagement

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Guides and White Papers

Live Email Content Look Book

Live email content is revolutionizing email marketing. Marketers now have the ability to bring emails to life with content that is personalized to subscribers’ situation at the time of open, providing a highly relevant and engaging experience

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Guides and White Papers

Max Out your Retail Email Campaigns

Not that long ago, online shopping was considered an exception. Today, it’s the norm. In fact, according to a recent Forrester report, 167 million consumers, or 53% of the U.S. population, purchased something online in 2011, and that figure is anticipated to grow to 192 million or 58% of the population by 2016

... Read More

Video

Lyris Real-Time Retargeting

Lyris Real-Time Retargeting offers Shopping Cart and Browse Abandonment Email Campaigns. Coupled with our Lyris HQ digital marketing product, Lyris Real-Time Retargeting allows customers to get perfectly timed emails after abandoning your site. Filter based on product value, category, session-length and

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Recorded Webcasts

Tips to Kickstart your Lead Generation Strategy

The online purchasing process has dramatically changed over recent years, and business owners and marketers need to find innovative ways to reach new buyers and be heard through all of the competitive noise – all while consistently filling the sales pipeline

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Video

Digital Marketing Trends in 2014 & Smart Marketing Tips

Tips for digital marketers on handling the challenges of today’s ever-changing online marketing landscape

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Customer Success Stories

Pumpkin Patch Applies Continuous Best Practices to Optimize Email Deliverability

Established in 1990, Pumpkin Patch has built an enviable reputation throughout New Zealand and Australia as a leading retailer of fashionable children’s wear, and is becoming increasingly recognized internationally. With more than 2,000 employees, 190 stores, and wholesale operations in 24 markets globally, the Patch brand can also be found in selected countries across Asia and the Middle East

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Recorded Webcasts

Top Tactics for Live Email Content you Can Implement Now

Live email content is revolutionizing email marketing. Marketers now have the ability to bring emails to life with content that is personalized to their subscribers’ situation at the time of open, providing a highly relevant and engaging experience. From countdown clocks that drive urgency to purchase, to weather conditions at current or future destinations

... Watch Now

Infographics

Mind the Digital Marketing Gap: The Economist Intelligence Unit Travel Survey Findings

In an industry where consumers are increasingly interacting and transacting online, what must travel marketers do in order to differentiate, source and find new customers, and maintain high customer loyalty? These challenges require marketers to deeply understand consumers’ online behavior

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Infographics

Mind the Digital Marketing Gap: The Economist Intelligence Unit Retail Survey Findings

For the retail industry in particular, colossal revenue opportunities are at stake when it comes to digital marketing practices. This is the one industry where revenue can be directly tied back to digital marketing campaigns and virtually the entire consumer buying cycle can happen online

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Infographics

Mind the Digital Marketing Gap: The Economist Intelligence Unit Banking Survey Findings

In an era of heightened expectations for transparency and relevancy – intensified by exploding media choices – consumers are increasingly assuming control of their relationships with their financial services providers. In this environment, it’s imperative that banking industry brands distinguish themselves by delivering exceptional customer

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Video

Lyris Customer Success Story | GuideStar Nonprofit Reports and Form

In this Lyris video Lauren Walinsky, Web Marketing Manager at GuideStar, talks about email marketing with Lyris

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Video

Lyris Customer Success Story | Expedia CruiseShipCenters

In this Lyris video John Mast, Vice President of Marketing at Expedia CruiseShipCenters, talks about email marketing with Lyris

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Video

Lyris Customer Success Story | Eldorado Hotel Casino & Resort

In this Lyris video Peter Broughton, IT Director at Eldorado Hotel Casino & Silver Legacy Resort Casino, talks about email marketing with Lyris

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Infographics

Mind the Digital Marketing Gap – New Findings powered by Lyris & the Economist Intelligence Unit

While building a strong relationship with consumers is at the forefront of every marketer’s mind, the two don’t always see eye-to-eye. What marketers might think will have an impact on increasing engagement might actually turn off consumers

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Video

Lyris Customer Success Story | Access Intelligence

In this Lyris video Sylvia Sierra, Senior Vice President of Corporate Audience Development at Access Intelligence, talks about email marketing with Lyris

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Infographics

10 Holiday Deliverability Tips

Digital marketers can face a long and winding road in getting emails to customers this time of year. Here are 10 tips for making sure your messages make it into holiday inboxes

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Infographics

Lyris Digital Optimizer

The Lyris Digital Optimizer survey conducted in Summer 2012, both confirms some widely-held perceptions of digital marketing techniques and challenges, and brings new insights that can be used to inform future strategies

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Guides and White Papers

Bridging the CMO-CIO Chasm: Blueprint for a Next-Generation Technology Platform

According to global consultancy Accenture, only one in 10 chief marketing officers (CMOs) and chief information officers (CIOs) believe they collaborate sufficiently. While CMOs often fail to fully consider how their technology decisions might impact the domain of CIOs, CIOs tend to underestimate CMOs’ needs in a rapidly-evolving customer interaction landscape

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Recorded Webcasts

10 Innovative Email Tactics -€“€ That You Probably Aren’t Doing

Your emails look great, your content is informative, you’ve optimized for every type of mobile device you can think of, and your response rates are respectable. Yet, it feels like you’re just covering the basics. You know you could be doing more. In this Webcast, Lyris Senior Strategy Consultant Andrew King walks you through 10 innovative email tactics that you might not have considered before

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Guides and White Papers

Anatomy of the Perfect Email Design

Distractions, smartphones, and the mobile market are changing how and when our customers view our emails. How we design them has to adapt. Breaking down email design into key functional components that remain consistent in all communications is a clear starting point. While this may seem like common sense, a quick check of your inbox

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Recorded Webcasts

Holiday Deliverability: Fundamentals to Refinements

Twenty-two percent of commercial emails sent globally in the first half of 2013 never made it to the inbox. So how can you be sure your emails will reach your customers' crowded inboxes during the holidays? Avoid the temptation of repeating last year’s campaign because you feel rushed

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Recorded Webcasts

9 Pillars of Retention Marketing Automation

According to a recent Forrester study, repeat customers generate 41% of retail online revenue, and 30% of these transactions start with a click on an email. Growing online sales depends on your ability to extract insights from customer transactional data and deploy effective retention campaigns

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Guides and White Papers

Email Deliverability Fundamentals and Refinements

Even the most experienced email marketers know that managing deliverability can be a challenge. In fact, 22% of commercial emails sent globally in the first half of 2013 never made it to the inbox. Following a few tried-and-true guidelines and best practices could be all you need to establish a positive sender reputation with Internet Service Providers (ISPs)

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Guides and White Papers

Email Landscape Report from Info-Tech Research Group

Lyris was named “Champion” in Info-Tech Research Group’s bi-annual Email Landscape report. As the highest rating in the report, “Champions” receive high scores for criteria such as usability, affordability, architecture and vendor strategy, reach and viability. Lyris was recognized for a number of key strengths

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Guides and White Papers

Lyris 2013 Holiday Retail Email Look Book

Get inspired by best-practice email designs that will delight your customers, drive more sales, and help you achieve optimal campaign performance this holiday season

... Read More

Guides and White Papers

Detail Report on the Banking Sector

A recent survey conducted by The Economist Intelligence Unit (EIU) and sponsored by Lyris reveals the biggest gaps between digital marketing strategies and consumer online needs for the banking industry. This report provides new perspectives on what marketers think their customers want and what really matters to them

... Read More

Guides and White Papers

Detail Report on the Travel Sector

A recent survey conducted by The Economist Intelligence Unit (EIU) and sponsored by Lyris reveals the biggest gaps between digital marketing strategies and consumer online needs for the travel sector. This report provides new perspectives on what marketers think their customers want and what really matters to them

... Read More

Guides and White Papers

Detail Report on the Retail Sector

A recent survey conducted by The Economist Intelligence Unit (EIU) and sponsored by Lyris reveals the biggest gaps between digital marketing strategies and consumer online needs for the retail sector. This report provides new perspectives on what marketers think their customers want and what really matters to them

... Read More

Guides and White Papers

EIU Consumer and EIU Marketing Executive Survey Findings

By 2020, the digital universe is projected to increase to a total 35 zettabytes, resulting in an enormous amount of customer interactive data available to organizations. However, according to a new survey released by the Economist Intelligence Unit (EIU) and sponsored by Lyris, marketers are failing to use data to get a better understanding of consumers

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Guides and White Papers

EIU Industry Executive Summary

The Economist Intelligence Unit (EIU) conducted two Lyris-sponsored surveys in Spring 2013 asking marketing executives and consumers in the U.S. and U.K. about the effectiveness of different marketing channels. The executives were from six key consumer products industries – retail, banking, travel, media, entertainment, and automotive

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Guides and White Papers

EIU Executive Summary

This Spring, the Economist Intelligence Unit (EIU) conducted two concurrent surveys sponsored by Lyris. One asked consumers and the other asked marketing executives about the effectiveness of different marketing channels. Marketing executives were also asked to share what marketing strategies they are investing in and what

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Recorded Webcasts

Lyris Webcast: How to Boost your Travel/Hospitality Sales through Email Marketing

Eight out of 10 travel consumers now go online and book their own travel plans and the Asia-Pacific (APAC) online travel market has reached a tipping point. Email marketing has emerged as the best way to market to potential customers. Lyris Digital Strategist Bob Kamal provides recommendations on what travel marketers must do in order to differentiate

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Customer Success Stories

Kitbag Automated Email Campaigns Improve Operational Efficiencies and Increase Revenue

Kitbag is Europe’s leading online sports retailer, working with some of the world’s largest sporting brands – including Manchester United, Real Madrid, and FC Barcelona – to drive business through their ecommerce channels. Kitbag has worked with Lyris for a number of years and during a period

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Recorded Webcasts

Anatomy of the Perfect Email Design

Your email design has a huge influence over your open, click through and conversion rates. Unfortunately many email designs completely miss the mark and deter rather than engage subscribers. Lyris’ Andrew King, Sr. Strategy Consultant, dissects the perfect email design and discusses each part of its anatomy in-depth. You’ll learn best practices

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Customer Success Stories

Hit TV Show Gains Email Traction and Reduces Bounce Rates through Partnerships with Lyris

A major television network came to Lyris with seven different subscriber lists – totaling six million records that were of varying ages, sizes, and quality – and a specific goal: to promote a program associated with one of its hit shows to these subscribers. Lyris recommended sending to a small segment of the database to test the quality of the data

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Recorded Webcasts

Mind the Digital Marketing Gap: Interpreting New Findings from The Economist Intelligence Unit

Today's consumers are more empowered than ever to determine their own path to purchase. Accordingly, reaching and influencing them has created new challenges for marketers. Do you really understand what your customers want? And, are you aligning your marketing strategies to fulfill their needs?

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Recorded Webcasts

Lyris Webcast: The World Has Gone Mobile – Have Your Emails?

The way people read your emails is changing. According to Litmus, mobile email opens have increased 123% over the last 18 months, and this trend doesn’t seem to be slowing down. Many of our clients are already seeing more than 50% of their emails opened on mobile devices!

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Guides and White Papers

Engaging the Constantly-Connected Consumer: Mobile Optimization and Context Marketing

The move to mobile devices is having a significant impact on consumer engagement, and it’s not something that’s going away. In fact, according Portico Research Mobile Factbook 2013, the number of global mobile subscribers is predicted to reach 6.9 billion by the end of this year and 8 billion in 2016

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Recorded Webcasts

Top 3 Ways Big Data Will Transform Digital Marketing in 2013

Every good marketer can attest to the complexity of managing multi-channel execution: fragmented data, fragmented solutions, and ultimately, a fragmented customer experience. Execution is hard enough, but then there’s measurement and justification of marketing spend across channels

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Guides and White Papers

The Future of Marketing Analytics and the Power of Big Data

Every good marketer can attest to the complexity of managing multi-channel execution: fragmented data, fragmented solutions, and ultimately, a fragmented customer experience. This Gleanster Deep Dive Report shares practical advice about how to address key challenges with data proliferation and the need to manage customer engagement more efficiently

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Guides and White Papers

2012 Lyris Digital Optimizer Report

Today, complexity is routine. As email has matured and become the norm, other forms of digital communication have emerged. Marketers need to move quickly and make sophisticated connections with their customers. And they need to do it in simple, meaningful ways. Find out what 300 marketing professionals identified as their key challenges

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Guides and White Papers

The Future of Email

The digital marketing landscape is in constant flux, from the blitz of social and mobile to the newer influences of lifecycle marketing and Big Data. What does this mean for email marketing? And where should you focus your efforts to generate the highest impact? This guide will outline the key trends affecting the way we engage

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Customer Success Stories

Retailer Graham and Green Grows Email Revenue 185% through Behavioral Segmentation

In the early 70s, single mom Antonia Graham launched a small interiors and gifting store in Notting Hill, London called Graham & Green and stocked it with beautiful products she discovered in her world travels. Today the company has expanded into a very recognizable British establishment that operates

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Recorded Webcasts

Riding the eCommerce Wave: Techniques for Maximizing Retail Email

Online retail sales grew 15% during the 2010 blockbuster holiday season. Smart retail marketers will ride this wave through 2011 by leveraging proven retail email strategies as well as cutting-edge techniques to help reach and influence their customers where they live work and play— across a range of channels, locations, devices and more

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Recorded Webcasts

Build Email Marketing Momentum

Are your email marketing campaigns hindered by scarce time and resources? Is your ability to multi-task limited by design challenges? Does your ESP application work the way you do? Hear Tina Stewart and Brennan Carlson of Lyris share how streamlining campaign development and deployment, elegant email design and analytical processes will boost your ROI

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Recorded Webcasts

Email Marketing Automation – Improve ROI Without Lifting a Finger

How can you make a bigger impact with your email marketing campaigns without investing more dollars and manpower? Email automation is the answer. Automated email campaigns deliver open rates in excess of 40%, so if you’re not using automation you’re leaving dollars on the table

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Recorded Webcasts

Grow Your Email Opt-in List… Almost Automatically

Email marketers face an ongoing battle to grow their email opt-in lists. With a yearly industry average of up to 30 percent churn on most opt-in lists, it’s tough just to stay even. And without list growth, it’s hard to deliver the increases in revenue and ROI your company needs in this challenging economy.

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Recorded Webcasts

Boost Email Relevance: 8 Steps That Drive Results

The average professional gets nearly 100 emails every day. To manage this high volume, people are moving through their inboxes quickly, looking only for the information they need and want. And 44% of the U.S. population is triaging their inboxes with smartphones, deleting anything that seems irrelevant

... Watch Now

Recorded Webcasts

Email + Mobile + Tablet: Mastering the Device Revolution

The platform market is evolving at breakneck speed. Today, 96% of the US market is on a mobile phone, 44% of the US market is on a smartphone and tablet penetration has reached 19%. What does this mean for your marketing program? Developing a multi-platform strategy for your brand is no longer an option – it’s a necessity

... Watch Now

Recorded Webcasts

Why Big Data Makes Big Sense for Digital Marketers

In 2011, the world generated 1.8 zettabytes of data, a zettabyte being a 1 with 21 zeros behind it. And Forrester predicts that interactive marketing spend, across email, mobile and social, will increase over 200% to nearly $16 billion by 2016*. Join our guest speaker and Forrester analyst Fatemeh Khatibloo will tackle the topic of Big Data for marketers

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Customer Success Stories

Learn How Olympus won Marketing Sherpa Award for Best Email Innovation

You may be most familiar with its cameras, but Olympus is also a leader in research and clinical microscopes. It created the first camera that lets doctors look inside the human body, and continues to introduce life-altering imaging technologies for healthcare professionals. Olympus designs

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Customer Success Stories

Matches Fashion Finds its Perfect Marketing Match with Lyris HQ

Since the first Matches store opened near Tom and Ruth Chapman’s home in Wimbledon in 1990, it has become a brand in its own right–an iconic retail experience, trusted by London’s most fashion literate clientele, offering the best of the best in established and new international labels

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Customer Success Stories

GuideStar Boosts Campaign Results through Behavioral Segmentation

GuideStar is an information service specializing in non-profit companies. It gathers and publicizes the most comprehensive information available on more than 1.8 million non-profit organizations. This compiled information helps decision makers identify which organizations to support and gives researchers

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Customer Success Stories

Expedia Cruise Ship Sails Past Industry Averages

Expedia CruiseShipCenters is one of North America’s leading sellers of cruise vacations. With over 125 retail locations, a team of 3,000 professionally-trained cruise consultants and a searchable online database of more than 10,000 cruise vacations, it is able to provide exceptional customer service and outstanding value to a broad range of clients

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Customer Success Stories

Eldorado Resorts Uses Segmentation to Drive Relevancy to Compete with the Bigger Players

Eldorado is a rapidly growing group of resort hotels and casinos in the Nevada and Louisiana markets. Boasting nearly 3,000 hotel rooms, 19 unique restaurants and eateries, award-winning health spas, 50,000 square feet of convention space and 84,000 square feet of gaming excitement, Eldorado resorts operate

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Customer Success Stories

Access Intelligence Uses Email Automation to Meet,Greet and Monetize its Subscriber Base

Access Intelligence is a leading worldwide information and marketing company that provides business intelligence and integrated marketing solutions in nearly a dozen global market sectors including aviation, chemical, defense, energy, and media and public relations. Serving business professionals worldwide

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Customer Success Stories

JOY Listens to Customers & Increases Revenues with Lyris HQ

JOY is a unique women’s and men’s clothing and accessory retailer offering an eclectic mix of fun and quirky gifts. JOY attracts customers looking for special hand- picked, one-of-a-kind items. They entice their customers with an experience of love, life and laughter to ensure visitors feel selections were personalised just for them

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Guides and White Papers

Landing Page Templates (Plus Email Companions!)

Need a shortcut to better conversion? A strong email design is key to a successful email campaign, and the accompanying landing page is just as important. The best conversion happens when the two complement each other. But who has time to design and test new landing pages?

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Guides and White Papers

Email + Mobile + Tablets: Mastering The Device Revolution

Leverage the platform explosion The platform market is evolving at breakneck speed. Today, 96% of the US market is on a mobile phone, 44% of the US market is on a smartphone and tablet penetration has reached 29%. What does this mean for your marketing program? Developing a multi-platform strategy for your brand is no longer an option

... Read More

Guides and White Papers

Boost Email Relevance: 8 Steps that Drive Results

The average professional gets nearly 100 emails every day. To manage this high volume, people are moving through their inboxes quickly, looking only for the information they need and want. And 44% of the U.S. population is triaging their inboxes with smartphones, deleting anything that seems irrelevant

... Read More

Customer Success Stories

Top Right Retail Customers Rise to the Top with Lyris Email Marketing Solutions

Top Right helps online retailers of all sizes improve email marketing performance by providing actionable customer intelligence coupled with a robust email solution powered by Lyris. The company enables online retail marketers to unlock the sales potential in customer databases to leverage one of marketing’s most effective techniques

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Customer Success Stories

Intelius Live in the know eCommerce

ntelius is a leader in the information commerce industry that has been innovating technologies to collect, interpret and deliver information to consumers and businesses online. Ranked among the top 100 commerce sites on the Internet, Intelius offers products and services ranging from basic people

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Customer Success Stories

Kinetix Partners with Lyris to Deliver Targeted Client Marketing Campaigns

Kinetix Media Communications is a full-service marketing agency that works with retail, financial services and manufacturing businesses to achieve measurable growth through strategic integrated marketing and communications programs. Kinetix manages complete eMarketing strategies for its clients

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Customer Success Stories

WSI and Lyris HQ: Empowering Franchisees to Connect with Customers

With a global network of Digital Marketing Consultants – independent franchise owners – in 80 countries, WSI is the world’s leading Internet franchise. Through its Consultants, WSI has helped thousands of small and medium-sized businesses realize their online marketing potential

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Tool Kits

ContentChecker™ for Email

The days when using the word “free” fast-tracked your email-marketing campaigns to the junk folder are long gone, but that doesn’t mean that the wrong kind of content can’t get you blocked. Many corporations and ISPs still use content-based spam filters, in conjunction with reputation-based filters, to try to screen out the bad guys.

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Tool Kits

Free Email Templates & HTML Basics Guide

Need free email templates developed by email-marketing experts? Download and customize the Top 10 email templates from Lyris, and make your email newsletters, email-marketing campaigns and transactional messages pop.Get 10 gorgeous designs, plus an HTML Basics guide that explains how to do common formatting tasks

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Tool Kits

Blacklist Checker for Email

No one likes spam—especially email service providers that route hundreds, thousands, or millions of messages each day. That’s why mail servers make use of email blacklists.A blacklist is a list of domain names or IP addresses that mail servers believe are spammers

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Guides and White Papers

Email Design No-No's Guide for Non-Designers

Are bad design choices making your email campaigns less effective than they could be? This handy nine-page guide details the top 10 things both marketers and designers need to know, including an overview of the design elements that are the most effective in email campaigns

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Guides and White Papers

Stellar Subject Lines: 12 Rules that Get Results

You only get 50 characters, a few seconds and one shot to stand out in a crowded inbox. This quick-read guide provides 15 concrete tips for writing and testing effective email subject lines that will entice your recipients to open your email-marketing campaigns and email newsletters. Make every email subject line count

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Guides and White Papers

Email Marketing Automation: Improve ROI Without Lifting a Finger

Make a bigger impact with your email marketing campaigns— without investing more dollars and manpower. This guide shows how to: Leverage welcome programs to maximize subscriber value. Incorporate dynamic content to improve relevancy. Implement trigger campaigns based on subscriber activity

... Read More

Guides and White Papers

Bionic List Building Guide

The pressure is on -- you need to acquire new customers and grow your opt-in list but you’re fresh out of ideas. You know that attrition alone will likely decrease your list at a rate of 30% per year, so you can’t afford to stand still. How can you turn a potential list decline into strong growth, now and in the future

... Read More

Guides and White Papers

Max Out your Retail Email Campaigns

Not that long ago, online shopping was considered an exception. Today, it’s the norm. In fact, according to a recent Forrester report, 167 million consumers, or 53% of the U.S. population, purchased something online in 2011, and that figure is anticipated to grow to 192 million or 58% of the population by 2016

... Read More

Customer Success Stories

Kitbag Stays on Top of its Game with Targeted Marketing Optimized for Mobile Subscribers

Kitbag.com, Europe’s leading online sports retailer, sells football and rugby merchandise for Manchester United, Chelsea, Real Madrid, Barcelona, Everton, Celtic and other premier football and rugby teams. The company has been a Lyris customer for nine years and is currently using the Lyris HQ hosted digital marketing solution

... Read More