Videos

 
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Making the Case for Responsive Email Design

Watch this short video to learn everything you need to know about using responsive design to ensure your emails render properly – and get opened! – on your subscribers’ mobile devices.

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Top 5 Questions about Email Marketing – Lyris Gurus to the rescue

Email marketing experts from Lyris answer the top 5 questions about email marketing such as: Where does my email fit in an expanding digital space? Should I use animated GIFs in an email? What are the best practices of purchasing an email list? How will the new visual promotional tabs in Gmail affect open rates? What is the best way to optimize my email for mobile

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Anatomy of a Perfect Email Design

Andrew King, Sr. Strategy Consultant for Lyris dissects the perfect email design for email marketers, with in-depth insights on how to optimize each element of an email along with best practices, tips and key trends that will help you improve your click through & conversion rates

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Top Tactics For Live Email Content

Live email content is revolutionizing email marketing. Marketers now have the ability to bring emails to life with content that is personalized to subscribers’ situation at the time of open, providing a highly relevant and engaging experience

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Lyris Real-Time Retargeting

Lyris Real-Time Retargeting offers Shopping Cart and Browse Abandonment Email Campaigns. Coupled with our Lyris HQ digital marketing product, Lyris Real-Time Retargeting allows customers to get perfectly timed emails after abandoning your site. Filter based on product value, category, session-length and

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Digital Marketing Trends in 2014 & Smart Marketing Tips

Tips for digital marketers on handling the challenges of today’s ever-changing online marketing landscape

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Mobile Optimization and Context Marketing

For the constantly-connected consumer, you need to drive your business by focusing on a multi-channel approach for this micro-content world. By driving engagement at multiple touch points on multiple devices you can connect with your customers quickly in a way most relevant to them

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Lyris™ - The Future of Digital Marketing Software and Solutions

Understand the changing needs of your customers with the help of Lyris Email Marketing solutions. Create email campaigns and target your customers at various touch points and capture their behavior on digital platforms. Our robust Email Marketing Platform organizes all your dynamic information to better target and engage your customers

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Engage customers with smart digital marketing using Lyris

Engaging customers in today's connected world starts with knowing what they want -- but it doesn't end there. You also have to understand how, where and when they want it. Being smarter about how customers interact on every digital channel and device helps you deliver marketing campaigns that get bigger results

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Lyris Customer Success Story | GuideStar Nonprofit Reports and Form

In this Lyris video Lauren Walinsky, Web Marketing Manager at GuideStar, talks about email marketing with Lyris

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Lyris Customer Success Story | Expedia CruiseShipCenters

In this Lyris video John Mast, Vice President of Marketing at Expedia CruiseShipCenters, talks about email marketing with Lyris

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Lyris Customer Success Story | Eldorado Hotel Casino & Resort

In this Lyris video Peter Broughton, IT Director at Eldorado Hotel Casino & Silver Legacy Resort Casino, talks about email marketing with Lyris

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Lyris Customer Success Story | Access Intelligence

In this Lyris video Sylvia Sierra, Senior Vice President of Corporate Audience Development at Access Intelligence, talks about email marketing with Lyris

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Lyris™ Digital Marketing Solutions

At Lyris, we recognize that your digital marketing needs are constantly evolving in response to your unique business goals and objectives. Our comprehensive Digital Marketing Solutions portfolio combines our award-winning products with expert advisory services to meet the needs of companies at every stage of their digital marketing journey

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