Mind the Digital Marketing Gap

New Findings from The Economist

A recently released (June 2013) survey conducted by The Economist Intelligence Unit (EIU) and sponsored by Lyris, revealed that major gaps exist between consumer online engagement preferences and digital marketing strategies and tactics employed to meet their needs. Examine the details of these major gaps, the reasons they exist, and how to close them to gain a competitive edge in digital marketing.

EIU Executive Summary

This report examines the biggest gaps between marketer and consumer perceptions, and highlights what really influences buyers contrary to marketers’ beliefs.

EIU Industry Executive Summary

Explore the differences between consumer online preferences and marketing practices across industries and learn what unique industry business drivers are influencing the discrepancies.


Additional Resources