New Findings from The Economist
A recently released (June 2013) survey conducted by The Economist Intelligence Unit (EIU) and sponsored by Lyris, revealed that major gaps exist between consumer online engagement preferences and digital marketing strategies and tactics employed to meet their needs. Examine the details of these major gaps, the reasons they exist, and how to close them to gain a competitive edge in digital marketing.
This report examines the biggest gaps between marketer and consumer perceptions, and highlights what really influences buyers contrary to marketers’ beliefs.Download
Explore the differences between consumer online preferences and marketing practices across industries and learn what unique industry business drivers are influencing the discrepancies.Download
In an increasingly digital world, customers' buying paths are becoming more complicated