May 2014 – Lyris Product Release
Announcing new innovations that set the enterprise standard for email deliverability and optimization. The industry’s first integrated email delivery optimization solution boosts email marketing ROI by maximizing reach and response effortlessly.
Announcing: Lyris Priority Send for boosting email deliverability automatically
Provides an innovative approach for addressing the typical challenges of email inbox placement.
- Sends messages to a company’s most engaged subscribers first by calculating engagement scores for individual customer profiles;
- Maximizes sender reputation in real time by providing confirmation to ISPs and other monitoring services that a specific campaign is providing customer value;
- Lowers risk of delivery rate limits and enhances inbox placement for every campaign, driving increased open rates and conversions
- Available exclusively to Lyris Delivery View service customers