lyris hq

Email and Digital Messaging In-the-Cloud

Lyris HQ, our cloud-based (SaaS) email and digital marketing solution, brings together enterprise-scale interactive messaging capabilities to automate customer engagement across email and other digital channels.

Lyris HQ empowers marketers to quickly and easily create content, automate multiple complex campaigns simultaneously, and interact with customers and prospects more effectively using personalized and targeted messaging.

A fully-connected approach to customer communications

With an intuitive design built the way digital marketers work, Lyris HQ gives you the power to create, automate, and optimize your digital marketing communications.

1. Listen and Understand
Automatically combine customer and behavioral data from multiple sources. Gain a rich picture of each individual customer including Web, mobile, and social behavior; past and current actions; and interaction history such as emails received and opened, and responses. Create segments based on a single view of the customer using powerful segmentation tools.

2. Compose Communications
Compose rich dynamic content for emails, landing pages, registration forms, and other digital channels using embedded mobile-optimized templates or the built-in HTML editor. Personalize messages using any data. It’s quick and efficient to use.

3. Engage Customers
Engage customers with highly-relevant, targeted, and timely messages, for welcome programs, real-time triggered messages, eCommerce Marketing Automation, and more. Target future campaigns to audiences based on their interaction history with previous messages.

4. Optimize Performance
Ensure messages make it into the inbox with integrated monitoring for deliverability and blacklisting. Increase opens, click-throughs, and conversions with integrated workflows and insights from real-time revenue-side analytics, heat maps, automated testing, spam filter scoring, and previews of how messages render across email clients and mobile devices. Inform better campaigns with built-in Web analytics or using Lyris with your preferred third-party analytics providers (like Adobe)

5. Capture and Deliver
Close the loop on marketing programs by capturing registrations via landing pages and forms you create and integrating with your preferred ecommerce system (e.g. Magento, ChannelAdvisor, Shopify, Yahoo Stores, etc. ), your CRM system (e.g. Salesforce, Microsoft Dynamics, etc.), or any other system.

Built for enterprise-scale digital marketing

Lyris HQ is built on a highly-scalable and flexible cloud architecture that delivers excellence in email marketing performance, reliability, and uptime. Additionally, the Lyris technology stack is architected to harness the value of data across channels for even greater marketing success.

Sophisticated features like the single user interface, tabbed UI, and parallel campaign and message development help Lyris HQ users develop key messaging that will resonate across the many digital touchpoints along the customer buying journey.

Advanced Delivery Management Console to optimize email reach and engagement

With just a few clicks, Lyris HQ users can preview messages across over 30 different clients and mobile devices, scan content for keywords that would trigger spam filters, check for blacklisting, and examine inbox placement of past campaigns. Lyris HQ saves costs and effort by enabling marketers to maximize campaign performance without needing to manage multiple solutions. The result is better deliverability and personalized engagement anywhere digital marketing messages are viewed by customers.

Download the Lyris Advanced Delivery Management Console data sheet >

Editions available to match your exact business needs

Lyris HQ Power Edition
Lyris HQ Power Edition is for professional online marketers who manage complex digital campaigns. A user-friendly tabbed interface is designed to provide access to advanced digital marketing capabilities, including: natural language segmentation, integrated Web analytics software, email list management, social posting, and behavioral targeting.

Lyris HQ Agency Edition
Lyris HQ Agency Edition enables agencies to help their clients deliver effective email and digital marketing campaigns. The solution provides quick set-up of client-specific subaccounts so agencies can service diverse customers from a single implementation.

With Lyris HQ Agency Edition, agencies can put integrated marketing to work on their clients’ behalf, and brand the white label application any way they want to truly customize the design and templates for each customer.

Lyris HQ Agency Edition users have access to all of the robust features of Lyris HQ along with enhanced account management features, including set-up of company and account-level access to organize and manage tens, hundreds, or even thousands of clients at a more granular level.

Download the Lyris HQ Data Sheet »

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For more information and product pricing, contact a solution adviser at 888.465.9747.