July 2014 – Lyris Product Release
Freedom to Accelerate Marketing Innovation
New Digital Marketing Applications Showcase the Power and Flexibility of the Lyris Customer Communications Platform
The new mini marketing applications in this release exemplify the kind of digital messaging innovations, extensions, and integrations that help you achieve your revenue goals with much greater speed vs. the enterprise software approach of old.
Lyris’ open architecture is based on common standards, making it faster and easier to connect digital communications across channels, extend Lyris applications to meet your specific needs, and integrate Lyris with your eco-system of existing and future marketing solutions.
Announcing: Lyris Data Mapper
Connect customer contact data between Lyris and third-party cloud sales and marketing systems, including Salesforce
- Segment and target marketing messages based on an up to date, single view of your customers within Lyris including CRM insights
- Automatically update the third party system with the latest email engagement analytics from Lyris
- Map data elements between systems with a few clicks, through a highly configurable console with an intuitive user interface. Run synchronization instantly or schedule for later execution.