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Demographic segmentation still rules — Direct Marketing News — Despite all the lip service being paid to behavioral targeting, segmenting by age, gender, and income still pays the biggest dividends in targeted marketing campaigns, according to marketers responding to a new survey.
Social Media ROI Tops SEO, Email Still King - Lyris Web Optimizer Survey — TARGET MARKETING — Lyris, Inc., a global provider of digital marketing solutions, today announced the findings of its 2012 Digital Optimizer Survey. The report highlights the most effective digital marketing practices, techniques and future investments to improve customer engagement and boost ROI.
Harvey's Hire US Guru To Boost E-Comm — SMARTHOUSE — Harvey has drafted California based Lyris, a digital marketing platform "to increase online conversions and lead generation" for the company's 180 retail stores, it was announced today.
Harvey Norman selects Lyris digital marketing platform — ITWire — Retailer Harvey Norman has selected a digital marketing solution from global provider, Lyris, as it looks to increase the quality of customer engagement across its digital channels with the aim of increasing customer retention and loyalty.
How big data can influence conversation — BizReport — Moving into the New Year more brands say they'll focus of quality, big data to engage and convert consumers in the online and mobile space. According to one expert actionable data - have the tools in place to not only compile big data but to use that information to better serve customers, is key.
Lyris: How to make the most of big data — BizReport — As more brands move into the online space better ways of targeting consumers is important. Data that identifies customers and helps brands serve the right content and ads is crucial. One problem is finding the right data and knowing how to use it.
Why This Big Data Company May Be The Next Omniture — Forbes — BloomReach, a provider of web site content optimization solutions based on Big Data, recently announced Series C funding of $25 million. GoodData, which provides dashboards for understanding sales, marketing, and other business functions, announced $25M of additional funding in July. And Predictive CRM company Lattice is backed by Sequoia Capital.
Segmentation sets GuideStar apart — B2B — Christopher Hosford — How information services company revamped its email marketing program - Results: Increased prospect and customer database by fourfold, improved open rates by 38% and boosted cross-selling revenue by 86%.
Lyris One digital marketing platform aims to maximize value of big data — ZDNet — Rachel King — Digital marketing company Lyris has launched a new big data platform designed to help marketers transform the massive amounts of customer interactive data into information that can maximize the relevance and value of every customer interaction.
Lyris, Inc. 10-K - Management's Discussion and Analysis of Financial Condition and Results of Operations. — TMC.net — Edgar Glimpses — The following discussion and analysis of our financial condition and results of operations should be read in conjunction with our consolidated financial statements and related notes included in Item 8 of this Annual Report.