Recent Media Coverage

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Managing the Buyer’s Journey Through Multiple TouchpointsChief Marketer —  Influencing a consumer’s digital experience is more important and challenging than ever before. The growth of divergent channels such as social, email and mobile has made it difficult for brands to deliver a consistent experience.

02-12-2013
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Reaction To Facebook’s New Search FeatureADOTAS —  Facebook’s introduction of Graph Search on Tuesday has, not surprisingly, elicited a flurry comments from interested Internet parties. Here’s what a few of them had to say:

01-16-2013
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Britain’s Crew Clothing selects Lyris to power digital marketing campaignsChain Store Age —  Lyris announced that Crew Clothing, Britain’s leading retailer for casual outdoor clothing, has selected Lyris to power data-driven engagement across every customer interaction. Using Lyris ONE,

12-11-2012
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For Email Marketers, List Segmentation Is a Top PriorityeMarketer —  Harnessing “Big Data” is a well-established priority in the digital marketing space, and one that poses as many challenges as opportunities. For email marketers, segmenting consumers based on their characteristics—and targeting accordingly—is not only a top goal, but one which they have begun to master.

12-11-2012
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Infographic: 10 Holiday Deliverability TipsMarketingTech Blog —  From now until the end of the year, inboxes everywhere are fighting spam. Unfortunately, the chances of your email finding its way into a spam folder are pretty good. Especially if you haven’t been sending frequently and utilizing email marketing best practices.

11-29-2012
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How to improve email deliverability over 2012 holidays BizReport —  We're still early in the 2012 holiday season, but already research shows email is helping many retailers connect with online shoppers.

11-27-2012
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How to Use Dynamic Engagement Targeting to Improve Email Deliverability eMarketing & Commerce —  It's no secret: Sometimes deliverability experts and email marketers disagree — occasionally to an extreme. Perhaps you've heard, or participated in, a conversation like this one:

11-15-2012
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Harvey Norman deploys Lyris' digital marketing platformTechnology Spectator —  Harvey Norman has deployed Lyris’ digital marketing platform in a bid to improve its online customer service.

11-13-2012
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Harvey Norman targets online customersComputerworld —  Harvey Norman is focusing on better understanding its online customers through the use of Lyris’ digital marketing software.

11-12-2012
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Infographic: Integration Critical to Digital Marketing, Often Lacking CMSWire —  Although digital marketers generally rank cross-channel integration as critical to the success of various technologies and tactics, a recent survey from integrated digital marketing software provider Lyris indicates this type of integration is often lacking.

11-12-2012