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Infographic: Integration Critical to Digital Marketing, Often Lacking
— CMSWire — Although digital marketers generally rank cross-channel integration as critical to the success of various technologies and tactics, a recent survey from integrated digital marketing software provider Lyris indicates this type of integration is often lacking.
Australian retailer deploys Lyris to grow lead generation — Retail Customer Experience — Lyris, Inc., a global provider of digital marketing solutions, today announced that the Australian retailer Harvey Norman has selected and deployed Lyris' digital marketing platform to increase online conversions and lead generation for the company's 180 retail stores.
Multi-Channel Marketing is Dead - Long Live the Channel of ONE — MediaPost — How many times have you heard marketers talk about “channels?” My guess is, too many to count. Marketers lose sleep worrying about how to reach their customer across specific channels.
This Tech Exec Owns A Wild Nightclub Filled With Beds And Zombies — Business Insider — San Francisco's Supperclub is one of the wildest venues in the Bay Area, even by San Francisco standards.
Lyris Unveils First Digital Marketing Platform To Address Big Data Challenge — Adotas — Lyris, Inc. (OTCBB: LYRI.OB), a global provider of digital marketing solutions, today unveiled the first digital marketing automation platform built from the ground up to help marketers transform the massive amounts of customer interactive data into measurable business value.
Ad Industry Needs Social Analytics To Identify Influences And Search Trends — MediaPost Publications — Social media identifies buzz that points to trends in specific geographic areas and topics, but can advancements in analytics produce the insight to really identify increases in search behavior and interest?
Demographic segmentation still rules — Direct Marketing News — Despite all the lip service being paid to behavioral targeting, segmenting by age, gender, and income still pays the biggest dividends in targeted marketing campaigns, according to marketers responding to a new survey.
Social Media ROI Tops SEO, Email Still King - Lyris Web Optimizer Survey — TARGET MARKETING — Lyris, Inc., a global provider of digital marketing solutions, today announced the findings of its 2012 Digital Optimizer Survey. The report highlights the most effective digital marketing practices, techniques and future investments to improve customer engagement and boost ROI.
Harvey's Hire US Guru To Boost E-Comm — SMARTHOUSE — Harvey has drafted California based Lyris, a digital marketing platform "to increase online conversions and lead generation" for the company's 180 retail stores, it was announced today.
Harvey Norman selects Lyris digital marketing platform — ITWire — Retailer Harvey Norman has selected a digital marketing solution from global provider, Lyris, as it looks to increase the quality of customer engagement across its digital channels with the aim of increasing customer retention and loyalty.