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“CMOs Are The New CIOs” & Other Things The Industry Is Saying About Salesforce Deal To Buy ExactTarget — Marketing Land — Marketing insiders had much to say about yesterday’s announcement that Salesforce.com will be acquiring ExactTarget for nearly $2.5 billion. Commentaries were offered on everything from the future of marketing automation to the role of email marketing and its continued significance in an organization’s overall marketing strategy.
Salesforce Invests in Massive Social Marketing Power — Mobile Marketing Watch — Salesforce.com has confirmed plans to pay $2.5 billion in order to acquire marketing software maker ExactTarget, which enables companies to connect with customers on social networks via mobile.
Ten Tips for Engaging Customers in Turbulent Times — Customer Engagement Network — The massive proliferation of data generated through email, social, mobile, and other interactive channels has required us to re-examine what we thought we knew about our customers, and challenged us to re-evaluate how best to engage them.
Don't Sweat Tech (Well, Sweat It a Little) — DIRECT MARKETING NEWS — Consumers—they want what they want and they want it now. So do colicky babies. When I posed that comparison to Brennan Carlson, SVP of products and strategy at digital marketing company Lyris, he didn't disagree.
Infographic: 5 Techniques to Bring Your Emails to Life — Marketing TechBlog — With over 68% of all email being SPAM, it’s not only difficult to get your email to the inbox, getting it opened and the content clicked on requires quite a bit of attention. Leveraging live email content may be the strategy that puts your emails over the top.
The Future of Email Marketing — Direct Marketing News — The evolution in mobile and social, among other factors, is continually changing how we connect with each other. These forces have dramatically changed the rules of email marketing and opened up a wealth of opportunities for digital marketers.
How to Sell Innovation: Set Metrics — Digiday — This is the first story of a four-part series looking at brands that are pushing the envelope and taking risks in digital. It is brought to you by Vizu, A Nielsen Company, the leader in measuring digital brand advertising effectiveness.
Three Steps to Defining and Mapping the Customer Journey — CMSWIRE — Gaining visibility into a customer’s buying journey is nothing new to marketers. In fact, understanding the journey has been a standard practice since the time marketers primarily distributed messages through print ads — and with good reason.
Case In Brief: Expedia CruiseShipCenters Takes the Helm With Personalized Emails — 1to1 Magazine — The cruise travel agency has improved its email marketing campaigns by sending more personalized messages to customers. Booking a cruise should be as stress-free as the vacation itself.
Expedia CruiseShipCenters Boosts Email ROI — Chief Marketer — Increased segmentation and targeting has helped Expedia CruiseShipCenters boost email open and clickthrough rates.