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Managing the Buyer’s Journey Through Multiple Touchpoints — Chief Marketer — Influencing a consumer’s digital experience is more important and challenging than ever before. The growth of divergent channels such as social, email and mobile has made it difficult for brands to deliver a consistent experience.
Reaction To Facebook’s New Search Feature — ADOTAS — Facebook’s introduction of Graph Search on Tuesday has, not surprisingly, elicited a flurry comments from interested Internet parties. Here’s what a few of them had to say:
Britain’s Crew Clothing selects Lyris to power digital marketing campaigns — Chain Store Age — Lyris announced that Crew Clothing, Britain’s leading retailer for casual outdoor clothing, has selected Lyris to power data-driven engagement across every customer interaction. Using Lyris ONE,
For Email Marketers, List Segmentation Is a Top Priority — eMarketer — Harnessing “Big Data” is a well-established priority in the digital marketing space, and one that poses as many challenges as opportunities. For email marketers, segmenting consumers based on their characteristics—and targeting accordingly—is not only a top goal, but one which they have begun to master.
Infographic: 10 Holiday Deliverability Tips — MarketingTech Blog — From now until the end of the year, inboxes everywhere are fighting spam. Unfortunately, the chances of your email finding its way into a spam folder are pretty good. Especially if you haven’t been sending frequently and utilizing email marketing best practices.
How to improve email deliverability over 2012 holidays
— BizReport — We're still early in the 2012 holiday season, but already research shows email is helping many retailers connect with online shoppers.
How to Use Dynamic Engagement Targeting to Improve Email Deliverability
— eMarketing & Commerce — It's no secret: Sometimes deliverability experts and email marketers disagree — occasionally to an extreme. Perhaps you've heard, or participated in, a conversation like this one:
Harvey Norman deploys Lyris' digital marketing platform — Technology Spectator — Harvey Norman has deployed Lyris’ digital marketing platform in a bid to improve its online customer service.
Harvey Norman targets online customers — Computerworld — Harvey Norman is focusing on better understanding its online customers through the use of Lyris’ digital marketing software.
Infographic: Integration Critical to Digital Marketing, Often Lacking
— CMSWire — Although digital marketers generally rank cross-channel integration as critical to the success of various technologies and tactics, a recent survey from integrated digital marketing software provider Lyris indicates this type of integration is often lacking.