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Britain’s Crew Clothing selects Lyris to power digital marketing campaigns — Chain Store Age — Lyris announced that Crew Clothing, Britain’s leading retailer for casual outdoor clothing, has selected Lyris to power data-driven engagement across every customer interaction. Using Lyris ONE,
For Email Marketers, List Segmentation Is a Top Priority — eMarketer — Harnessing “Big Data” is a well-established priority in the digital marketing space, and one that poses as many challenges as opportunities. For email marketers, segmenting consumers based on their characteristics—and targeting accordingly—is not only a top goal, but one which they have begun to master.
Infographic: 10 Holiday Deliverability Tips — MarketingTech Blog — From now until the end of the year, inboxes everywhere are fighting spam. Unfortunately, the chances of your email finding its way into a spam folder are pretty good. Especially if you haven’t been sending frequently and utilizing email marketing best practices.
How to improve email deliverability over 2012 holidays
— BizReport — We're still early in the 2012 holiday season, but already research shows email is helping many retailers connect with online shoppers.
How to Use Dynamic Engagement Targeting to Improve Email Deliverability
— eMarketing & Commerce — It's no secret: Sometimes deliverability experts and email marketers disagree — occasionally to an extreme. Perhaps you've heard, or participated in, a conversation like this one:
Harvey Norman deploys Lyris' digital marketing platform — Technology Spectator — Harvey Norman has deployed Lyris’ digital marketing platform in a bid to improve its online customer service.
Harvey Norman targets online customers — Computerworld — Harvey Norman is focusing on better understanding its online customers through the use of Lyris’ digital marketing software.
Infographic: Integration Critical to Digital Marketing, Often Lacking
— CMSWire — Although digital marketers generally rank cross-channel integration as critical to the success of various technologies and tactics, a recent survey from integrated digital marketing software provider Lyris indicates this type of integration is often lacking.
Australian retailer deploys Lyris to grow lead generation — Retail Customer Experience — Lyris, Inc., a global provider of digital marketing solutions, today announced that the Australian retailer Harvey Norman has selected and deployed Lyris' digital marketing platform to increase online conversions and lead generation for the company's 180 retail stores.
Multi-Channel Marketing is Dead - Long Live the Channel of ONE — MediaPost — How many times have you heard marketers talk about “channels?” My guess is, too many to count. Marketers lose sleep worrying about how to reach their customer across specific channels.