Recent Media Coverage

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1

How to improve email deliverability over 2012 holidays BizReport —  We're still early in the 2012 holiday season, but already research shows email is helping many retailers connect with online shoppers.

11-27-2012
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How to Use Dynamic Engagement Targeting to Improve Email Deliverability eMarketing & Commerce —  It's no secret: Sometimes deliverability experts and email marketers disagree — occasionally to an extreme. Perhaps you've heard, or participated in, a conversation like this one:

11-15-2012
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Harvey Norman deploys Lyris' digital marketing platformTechnology Spectator —  Harvey Norman has deployed Lyris’ digital marketing platform in a bid to improve its online customer service.

11-13-2012
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Harvey Norman targets online customersComputerworld —  Harvey Norman is focusing on better understanding its online customers through the use of Lyris’ digital marketing software.

11-12-2012
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Infographic: Integration Critical to Digital Marketing, Often Lacking CMSWire —  Although digital marketers generally rank cross-channel integration as critical to the success of various technologies and tactics, a recent survey from integrated digital marketing software provider Lyris indicates this type of integration is often lacking.

11-12-2012
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Australian retailer deploys Lyris to grow lead generationRetail Customer Experience —  Lyris, Inc., a global provider of digital marketing solutions, today announced that the Australian retailer Harvey Norman has selected and deployed Lyris' digital marketing platform to increase online conversions and lead generation for the company's 180 retail stores.

11-12-2012
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Multi-Channel Marketing is Dead - Long Live the Channel of ONEMediaPost —  How many times have you heard marketers talk about “channels?” My guess is, too many to count. Marketers lose sleep worrying about how to reach their customer across specific channels.

09-24-2012
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This Tech Exec Owns A Wild Nightclub Filled With Beds And ZombiesBusiness Insider  —  San Francisco's Supperclub is one of the wildest venues in the Bay Area, even by San Francisco standards.

09-21-2012
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Lyris Unveils First Digital Marketing Platform To Address Big Data ChallengeAdotas  —  Lyris, Inc. (OTCBB: LYRI.OB), a global provider of digital marketing solutions, today unveiled the first digital marketing automation platform built from the ground up to help marketers transform the massive amounts of customer interactive data into measurable business value.

09-11-2012
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Ad Industry Needs Social Analytics To Identify Influences And Search TrendsMediaPost Publications  —  Social media identifies buzz that points to trends in specific geographic areas and topics, but can advancements in analytics produce the insight to really identify increases in search behavior and interest?

09-10-2012