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How to Sell Innovation: Set Metrics — Digiday — This is the first story of a four-part series looking at brands that are pushing the envelope and taking risks in digital. It is brought to you by Vizu, A Nielsen Company, the leader in measuring digital brand advertising effectiveness.
Three Steps to Defining and Mapping the Customer Journey — CMSWIRE — Gaining visibility into a customer’s buying journey is nothing new to marketers. In fact, understanding the journey has been a standard practice since the time marketers primarily distributed messages through print ads — and with good reason.
Case In Brief: Expedia CruiseShipCenters Takes the Helm With Personalized Emails — 1to1 Magazine — The cruise travel agency has improved its email marketing campaigns by sending more personalized messages to customers. Booking a cruise should be as stress-free as the vacation itself.
Expedia CruiseShipCenters Boosts Email ROI — Chief Marketer — Increased segmentation and targeting has helped Expedia CruiseShipCenters boost email open and clickthrough rates.
Discussion Point: Marketing Automation - Consistency vs. Best of Breed — CMSWire — We've spent a lot of time in February talking about how we can build better web experiences with the help of marketing automation. While the technology is all there, how it works together is often questionable, especially when we look at the difference between integrating best of breed technology and investing in a platform that does it all (a suite we use to call it).
Managing the Buyer’s Journey Through Multiple Touchpoints — Chief Marketer — Influencing a consumer’s digital experience is more important and challenging than ever before. The growth of divergent channels such as social, email and mobile has made it difficult for brands to deliver a consistent experience.
Reaction To Facebook’s New Search Feature — ADOTAS — Facebook’s introduction of Graph Search on Tuesday has, not surprisingly, elicited a flurry comments from interested Internet parties. Here’s what a few of them had to say:
Britain’s Crew Clothing selects Lyris to power digital marketing campaigns — Chain Store Age — Lyris announced that Crew Clothing, Britain’s leading retailer for casual outdoor clothing, has selected Lyris to power data-driven engagement across every customer interaction. Using Lyris ONE,
For Email Marketers, List Segmentation Is a Top Priority — eMarketer — Harnessing “Big Data” is a well-established priority in the digital marketing space, and one that poses as many challenges as opportunities. For email marketers, segmenting consumers based on their characteristics—and targeting accordingly—is not only a top goal, but one which they have begun to master.
Infographic: 10 Holiday Deliverability Tips — MarketingTech Blog — From now until the end of the year, inboxes everywhere are fighting spam. Unfortunately, the chances of your email finding its way into a spam folder are pretty good. Especially if you haven’t been sending frequently and utilizing email marketing best practices.