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Wrap Up: The Customer-Centric Approach to Customer Journey Mapping #CXMHangout - CMSWire - It's a funny thing about people: they rarely do what you predict or what you want them to do. If you remember that customers are people then you've got a good starting point for customer journey mapping.
Industry Feeding Frenzy Continues With Adobe’s Neolane Acquisition - ADOTAS - Just over 3 weeks ago, Neolane President and CEO Stéphane Dehoche was commenting on Salesforce’s bold acquisition of ExactTarget. Now it’s Dehoche’s colleagues who are weighing in on the announcement that Adobe is acquiring Neolane for $600 million.
Consumers don’t like superficial personalised marketing — Fresh Business Thinking — A survey of 409 consumers and 257 marketing executives conducted by the Economist Intelligence Unit (EIU) and sponsored by Lyris reveals gaps in marketers’ perception of how consumers want to engage with brands and what influences their purchasing decisions.
Big Data and the Myth of Consumer Control — SmartData Collective — One of the victims of the ongoing National Security Agency (NSA) scandal may be also one of the most prominent memes of the 21st century.
Oops: Big Data Baffles Most Marketers — Inc. — Now more than ever before businesses have tons of data on what customers want. Too bad they don't have a clue what to do with it.
Big Data Skills Scarce Among Marketing Pros — InformationWeek — Business executives in the U.S. and U.K. see data analysis -- specifically, the ability to extract predictive findings from big data -- as one of the most important skills for today's marketers. And yet many of them claim that marketers' limited ability to analyze data is a major roadblock to executing better big data strategies.
Data challenges have created significant gaps in marketers' understanding of consumers — New Media Knowledge — The Institution of Engineering and Technology (IET) has launched a worldwide search for the best innovations in Information Technology and Intelligent Systems for one of the industry’s most prestigious awards programmes – the Innovation Awards. By Nina Doehmel.
Marketers bamboozled by Big Data – study — MyCustomer — Big Data brings a wealth of opportunities for businesses but new research has revealed marketers lack the skills to extract information and fail to understand customer needs as a result.
The Engagement Marketing Disconnect — 1to1 Media — For marketers to succeed, they must first come to understand the thoughts and behaviors of their consumer base. Embarking upon one's strategic journey without such insights in mind ultimately leads to failure and customer churn.
New Study: The Widening Digital Gap between the Consumer and Marketer — Business 2 Community — The majority of marketing studies tend to focus on either the consumer or producer (business) side of the equation, essentially only telling half of the story. I tend to prefer a more holistic approach.