For more information, please contact: Suzi Owens , Blanc & Otus - (415) 856-5125.
Discussion Point: Marketing Automation - Consistency vs. Best of Breed — CMSWire — We've spent a lot of time in February talking about how we can build better web experiences with the help of marketing automation. While the technology is all there, how it works together is often questionable, especially when we look at the difference between integrating best of breed technology and investing in a platform that does it all (a suite we use to call it).
Managing the Buyer’s Journey Through Multiple Touchpoints — Chief Marketer — Influencing a consumer’s digital experience is more important and challenging than ever before. The growth of divergent channels such as social, email and mobile has made it difficult for brands to deliver a consistent experience.
Reaction To Facebook’s New Search Feature — ADOTAS — Facebook’s introduction of Graph Search on Tuesday has, not surprisingly, elicited a flurry comments from interested Internet parties. Here’s what a few of them had to say:
Britain’s Crew Clothing selects Lyris to power digital marketing campaigns — Chain Store Age — Lyris announced that Crew Clothing, Britain’s leading retailer for casual outdoor clothing, has selected Lyris to power data-driven engagement across every customer interaction. Using Lyris ONE,
For Email Marketers, List Segmentation Is a Top Priority — eMarketer — Harnessing “Big Data” is a well-established priority in the digital marketing space, and one that poses as many challenges as opportunities. For email marketers, segmenting consumers based on their characteristics—and targeting accordingly—is not only a top goal, but one which they have begun to master.
Infographic: 10 Holiday Deliverability Tips — MarketingTech Blog — From now until the end of the year, inboxes everywhere are fighting spam. Unfortunately, the chances of your email finding its way into a spam folder are pretty good. Especially if you haven’t been sending frequently and utilizing email marketing best practices.
How to improve email deliverability over 2012 holidays
— BizReport — We're still early in the 2012 holiday season, but already research shows email is helping many retailers connect with online shoppers.
How to Use Dynamic Engagement Targeting to Improve Email Deliverability
— eMarketing & Commerce — It's no secret: Sometimes deliverability experts and email marketers disagree — occasionally to an extreme. Perhaps you've heard, or participated in, a conversation like this one:
Harvey Norman deploys Lyris' digital marketing platform — Technology Spectator — Harvey Norman has deployed Lyris’ digital marketing platform in a bid to improve its online customer service.
Harvey Norman targets online customers — Computerworld — Harvey Norman is focusing on better understanding its online customers through the use of Lyris’ digital marketing software.