Recent Media Coverage

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1

Taking the Showrooming Out of Holiday Shopping - CRM Buyer - The reality is that 76 percent of women still prefer to shop in stores," said Hilmi Ozguc, founder and CEO of Swirl. "For savvy retailers, this presents an opportunity, not a threat. In fact, major brands are using mobile to enhance the in-store experience by bringing the best of e-commerce's personalized offers and recommendations to the in-store experience through mobile.

10-01-2013
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Digital Advertising Gets Personal - CRM Magazine - For the Web-savvy, connected consumer, traditional approaches to personalized marketing and advertising campaigns just aren't cutting it anymore. In the not-so-distant past, getting an email from a retailer that addressed a potential customer by name was a unique occurrence that created the illusion of not only personalization, but also exclusivity. Today's consumers aren't so easily fooled.

10-01-2013
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Email On the Move - Direct Marketing News - For many marketers the classic email marketing strategy has been to try to be at the top of their recipients' inboxes at 8:31 a.m. But as email shifts rapidly from a deskbound activity to an all-day, every-day marathon powered by smartphones, marketers must throw out their old assumptions and experiment anew.

10-01-2013
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Marketers Relying on Mobile to Make the Season Bright - CRM Buyer - It is critical that retailers ensure mobile landing pages are well-suited for high traffic during the holiday season," advised Rory Dennis, Amplience's general manager for North America. "Landing pages not only need to grab and keep a consumer's attention, but they also need to be optimized for geography, competitor offerings and hot-selling items.

09-24-2013
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Personalization vs. Customization: How Marketers Can Deliver What Consumers Want - Chief Marketer - According to a new survey by The Economist Intelligence Unit (EIU), sponsored by Lyris, broad and excessive personalization undermines the effectiveness of marketing messages. In fact, 70% of consumer respondents agreed with the statement that “attempts at personalization are superficial,” and 33% cited it as one of their top annoyances. Yet, the survey also reveals that personalization is the second most popular marketing strategy among marketing executives. What gives?

09-15-2013
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Travel Marketers’ Big Customization Move - Travel Market Report - The travel industry – more than other industries – is focusing on collecting data on individual consumers in order to customize offers, according to a new study on digital marketing.

09-13-2013
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3-ways-to-develop-a-big-data-strategy - Forbes - There will be 40 zettabytes of data on the planet by 2020, a 14 percent jump from previous forecasts, according to a 2012 study from the International Data Corporation on the digital universe.

08-08-2013
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Keep Calm & Send Email: Industry Experts Offer Hopeful Outlook On The New Gmail Inbox Tabs - Marketing Land - On May 29, Google began rolling out a newly designed Gmail inbox that includes five separate tabs to group emails.

08-05-2013
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Consumers have different digital marketing preferences across sectors, EIU finds - Retail Times - Consumers have different digital marketing preferences across industries, according to a new survey released by Lyris, a global provider of digital marketing solutions.

07-31-2013
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Research “drives travel marketing” - Travel Daily Media - The study of US executives by The Economist’s Intelligence Unit (EIU) with California-based Lyris found 23% of executives used data for product development and to lead their marketing strategy, compared to an 18% average compared to other sectors such as the clothing, automobile, entertainment, media and banking industries.

07-30-2013