For more information, please contact: Suzi Owens , Blanc & Otus - (415) 856-5125.
Lyris Updates HQ, ListManager for Delivery and Data - CMSWire, Barry Levine - There’s a features war raging between digital marketing vendors. In the latest salvo, Lyris upgraded its core application products, Lyris HQ and Lyris ListManager. The updates include refreshed interfaces, advanced message targeting, enhanced delivery management and new connectivity for managing data integration in a corporate environment.
30+ Christmas email marketing tips from the experts - Econsultancy, Graham Charlton - The Christmas-themed emails have just begun to arrive in my inbox, so what better time to gather some email marketing tips?
Phil Storey, Lyris: Marketers have control of their digital destiny - MyCustomer.com, Phillip Storey - Mobile, social, web, email - there are so many different digital flavours now that the marketing mix can get confusing. Some are achingly on trend - in particular mobile and social - while others, such as email, seem to have slipped out of favour.
Excessive personalisation undermines marketing messages - The Wall blog, Phillip Storey - Delivering a personal and customised user experience that doesn’t just tick the boxes, but genuinely exceeds expectations can be a challenge. The way that people feel about how brands approach them can vary dramatically, and it is rapidly changing.
Bring Life To Your Email Campaigns: 5 Tips For Live Email Content - Marketing Land, Angie Zener - To get the biggest bang for your marketing buck, invest in channels that consumers prefer most. While email marketing is often neglected in the face of trendier marketing channels, consumers still heavily rely on it. A recent study by the Economist Intelligence Unit found that consumers ranked email as the most important channel for both pre-purchase and post-purchase information.
Trio of releases may set up retailers for holiday shopping - BizReport This week, three new tools have released, all with options which may increase the revenue line for retailers during the upcoming holiday season.
Lyris unveils real-time remarketing, retention service - BtoB Magazine - Emeryville, Calif.—Digital marketing company Lyris Inc. has launched two tools that detail customer Web-browsing habits to identify remarketing and retention possibilities.
Lyris Debuts New Solutions for Digital Marketers - Mobile Marketing Watch - Lyris today shared with MMW details about two new solutions the company is releasing in hopes of helping digital marketers increase customer loyalty and conversion.
Taking the Showrooming Out of Holiday Shopping - CRM Buyer - The reality is that 76 percent of women still prefer to shop in stores," said Hilmi Ozguc, founder and CEO of Swirl. "For savvy retailers, this presents an opportunity, not a threat. In fact, major brands are using mobile to enhance the in-store experience by bringing the best of e-commerce's personalized offers and recommendations to the in-store experience through mobile.
Digital Advertising Gets Personal - CRM Magazine - For the Web-savvy, connected consumer, traditional approaches to personalized marketing and advertising campaigns just aren't cutting it anymore. In the not-so-distant past, getting an email from a retailer that addressed a potential customer by name was a unique occurrence that created the illusion of not only personalization, but also exclusivity. Today's consumers aren't so easily fooled.