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Excessive personalisation undermines marketing messages - The Wall blog, Phillip Storey - Delivering a personal and customised user experience that doesn’t just tick the boxes, but genuinely exceeds expectations can be a challenge. The way that people feel about how brands approach them can vary dramatically, and it is rapidly changing.
Bring Life To Your Email Campaigns: 5 Tips For Live Email Content - Marketing Land, Angie Zener - To get the biggest bang for your marketing buck, invest in channels that consumers prefer most. While email marketing is often neglected in the face of trendier marketing channels, consumers still heavily rely on it. A recent study by the Economist Intelligence Unit found that consumers ranked email as the most important channel for both pre-purchase and post-purchase information.
Trio of releases may set up retailers for holiday shopping - BizReport This week, three new tools have released, all with options which may increase the revenue line for retailers during the upcoming holiday season.
Lyris unveils real-time remarketing, retention service - BtoB Magazine - Emeryville, Calif.—Digital marketing company Lyris Inc. has launched two tools that detail customer Web-browsing habits to identify remarketing and retention possibilities.
Lyris Debuts New Solutions for Digital Marketers - Mobile Marketing Watch - Lyris today shared with MMW details about two new solutions the company is releasing in hopes of helping digital marketers increase customer loyalty and conversion.
Taking the Showrooming Out of Holiday Shopping - CRM Buyer - The reality is that 76 percent of women still prefer to shop in stores," said Hilmi Ozguc, founder and CEO of Swirl. "For savvy retailers, this presents an opportunity, not a threat. In fact, major brands are using mobile to enhance the in-store experience by bringing the best of e-commerce's personalized offers and recommendations to the in-store experience through mobile.
Digital Advertising Gets Personal - CRM Magazine - For the Web-savvy, connected consumer, traditional approaches to personalized marketing and advertising campaigns just aren't cutting it anymore. In the not-so-distant past, getting an email from a retailer that addressed a potential customer by name was a unique occurrence that created the illusion of not only personalization, but also exclusivity. Today's consumers aren't so easily fooled.
Email On the Move - Direct Marketing News - For many marketers the classic email marketing strategy has been to try to be at the top of their recipients' inboxes at 8:31 a.m. But as email shifts rapidly from a deskbound activity to an all-day, every-day marathon powered by smartphones, marketers must throw out their old assumptions and experiment anew.
Marketers Relying on Mobile to Make the Season Bright - CRM Buyer - It is critical that retailers ensure mobile landing pages are well-suited for high traffic during the holiday season," advised Rory Dennis, Amplience's general manager for North America. "Landing pages not only need to grab and keep a consumer's attention, but they also need to be optimized for geography, competitor offerings and hot-selling items.
Personalization vs. Customization: How Marketers Can Deliver What Consumers Want - Chief Marketer - According to a new survey by The Economist Intelligence Unit (EIU), sponsored by Lyris, broad and excessive personalization undermines the effectiveness of marketing messages. In fact, 70% of consumer respondents agreed with the statement that “attempts at personalization are superficial,” and 33% cited it as one of their top annoyances. Yet, the survey also reveals that personalization is the second most popular marketing strategy among marketing executives. What gives?