For more information, please contact: Suzi Owens , Blanc & Otus - (415) 856-5125.
How to bridge the travel marketing divide - Tnooz - Data is everywhere and yet as those in travel marketing use it build a strong relationships with their consumers, it can be difficult to deliver a personal and tailored user experience.
Christmas email frequency: how to delight your subscribers - Econsultancy, Andrew King - Email frequency in general has been a hot topic recently. Whatever your opinion or approach is on this topic, it’s inevitable that your email frequency is going to increase over the upcoming holiday period.
Lyris upgrades digital marketing portfolio - BtoB Magazine Staff - Emeryville, Calif.—Digital marketing company Lyris Inc. has upgraded its flagship Lyris HQ and Lyris ListManager marketing applications with new user interfaces, advanced message targeting and delivery-management features.
Lyris Updates HQ, ListManager for Delivery and Data - CMSWire, Barry Levine - There’s a features war raging between digital marketing vendors. In the latest salvo, Lyris upgraded its core application products, Lyris HQ and Lyris ListManager. The updates include refreshed interfaces, advanced message targeting, enhanced delivery management and new connectivity for managing data integration in a corporate environment.
30+ Christmas email marketing tips from the experts - Econsultancy, Graham Charlton - The Christmas-themed emails have just begun to arrive in my inbox, so what better time to gather some email marketing tips?
Phil Storey, Lyris: Marketers have control of their digital destiny - MyCustomer.com, Phillip Storey - Mobile, social, web, email - there are so many different digital flavours now that the marketing mix can get confusing. Some are achingly on trend - in particular mobile and social - while others, such as email, seem to have slipped out of favour.
Excessive personalisation undermines marketing messages - The Wall blog, Phillip Storey - Delivering a personal and customised user experience that doesn’t just tick the boxes, but genuinely exceeds expectations can be a challenge. The way that people feel about how brands approach them can vary dramatically, and it is rapidly changing.
Bring Life To Your Email Campaigns: 5 Tips For Live Email Content - Marketing Land, Angie Zener - To get the biggest bang for your marketing buck, invest in channels that consumers prefer most. While email marketing is often neglected in the face of trendier marketing channels, consumers still heavily rely on it. A recent study by the Economist Intelligence Unit found that consumers ranked email as the most important channel for both pre-purchase and post-purchase information.
Trio of releases may set up retailers for holiday shopping - BizReport This week, three new tools have released, all with options which may increase the revenue line for retailers during the upcoming holiday season.
Lyris unveils real-time remarketing, retention service - BtoB Magazine - Emeryville, Calif.—Digital marketing company Lyris Inc. has launched two tools that detail customer Web-browsing habits to identify remarketing and retention possibilities.