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Lyris Updates EDM Platform Lyris HQ & ListManager - Email Expert - Lyris, Inc. has announced a series of upgrades to its digital marketing applications, Lyris HQ and Lyris ListManager (LM). Available today, the new releases deliver refreshed user interfaces, advanced message targeting and delivery management features amongst other improvements.
Gmail image changes: everything email marketers need to know - Econsultancy - Email marketers have always faced the technological challenge of having to quickly adapting to the unknown, often in a matter of hours.
Happy Mobile Holidays - Mobile Marketing Magazine - With the holiday season comes holiday shopping. As shoppers load up on stocking stuffers and presents galore, they’ll be relying on their mobile devices more and more.
5 Strategies To Keep The Spirit Of Email Deliverability This Holiday Season - ADOTAS - The marketer, with his marketer-feet ice cold in the snow, stood puzzling and puzzling, how could it be so? It came without spammy gimmicks. It came without misleading subject lines.
How to bridge the travel marketing divide - Tnooz - Data is everywhere and yet as those in travel marketing use it build a strong relationships with their consumers, it can be difficult to deliver a personal and tailored user experience.
Christmas email frequency: how to delight your subscribers - Econsultancy, Andrew King - Email frequency in general has been a hot topic recently. Whatever your opinion or approach is on this topic, it’s inevitable that your email frequency is going to increase over the upcoming holiday period.
Lyris upgrades digital marketing portfolio - BtoB Magazine Staff - Emeryville, Calif.—Digital marketing company Lyris Inc. has upgraded its flagship Lyris HQ and Lyris ListManager marketing applications with new user interfaces, advanced message targeting and delivery-management features.
Lyris Updates HQ, ListManager for Delivery and Data - CMSWire, Barry Levine - There’s a features war raging between digital marketing vendors. In the latest salvo, Lyris upgraded its core application products, Lyris HQ and Lyris ListManager. The updates include refreshed interfaces, advanced message targeting, enhanced delivery management and new connectivity for managing data integration in a corporate environment.
30+ Christmas email marketing tips from the experts - Econsultancy, Graham Charlton - The Christmas-themed emails have just begun to arrive in my inbox, so what better time to gather some email marketing tips?
Phil Storey, Lyris: Marketers have control of their digital destiny - MyCustomer.com, Phillip Storey - Mobile, social, web, email - there are so many different digital flavours now that the marketing mix can get confusing. Some are achingly on trend - in particular mobile and social - while others, such as email, seem to have slipped out of favour.