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Email Is The New Email - Marketing Land, Alex Lustberg - So many lessons that apply to digital marketing as a whole were learned in email. Email marketing encompasses everything from brand introductions and product recommendations to advanced content marketing strategies and purchase transaction confirmations.
Five dating tips you can apply to your email marketing - Econsultancy, Andrew King - With Valentine’s Day quickly approaching many of you will be gearing up to send as many heartfelt emails to your subscribers as possible, encouraging them to treat their special someone.
Nuts & Bolts - 2014 Trends : Betting on Mobile? - Target Marketing, Heather Fletcher - This time it really is the year of mobile, say many working in the marketing space. Without consulting each other, marketing vendors offering their predictions for 2014 nearly unanimously say mobile is dominating the conversation.
Three simple automated email strategies every travel business should use - Econsultancy, Philip Storey - If you're a small to medium-size travel or experience brand, the following three strategies are sure to help you increase conversions and retention rates.
23 Thought Leaders Offer 51 Predictions For 2014 - ADOTAS, Staff - With the first full business week of 2014 rapidly coming to an end, so too is our coverage of predictions for the year ahead from online ad industry executives.
Balancing the Marketing, Digital Experience Scales - CMSWire, Brennan Carlson - In the rapidly changing marketing landscape — where technology-enabled digital channels arise seemingly overnight — marketers are struggling to keep up in the digital experience catch up game.
Expert Says Mobile Will Be Vital to Email, Content Marketing in 2014 - Mobile Marketing Watch, Michael Essany - As 2013 enters the home stretch, savvy marketing professionals are planning ahead for the new year and trying to determine the tools and tactics most conducive to mobile marketing success in 2014.
Lyris Updates EDM Platform Lyris HQ & ListManager - Email Expert - Lyris, Inc. has announced a series of upgrades to its digital marketing applications, Lyris HQ and Lyris ListManager (LM). Available today, the new releases deliver refreshed user interfaces, advanced message targeting and delivery management features amongst other improvements.
Gmail image changes: everything email marketers need to know - Econsultancy - Email marketers have always faced the technological challenge of having to quickly adapting to the unknown, often in a matter of hours.
Happy Mobile Holidays - Mobile Marketing Magazine - With the holiday season comes holiday shopping. As shoppers load up on stocking stuffers and presents galore, they’ll be relying on their mobile devices more and more.