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Balancing the Marketing, Digital Experience Scales - CMSWire, Brennan Carlson - In the rapidly changing marketing landscape — where technology-enabled digital channels arise seemingly overnight — marketers are struggling to keep up in the digital experience catch up game.
Expert Says Mobile Will Be Vital to Email, Content Marketing in 2014 - Mobile Marketing Watch, Michael Essany - As 2013 enters the home stretch, savvy marketing professionals are planning ahead for the new year and trying to determine the tools and tactics most conducive to mobile marketing success in 2014.
Lyris Updates EDM Platform Lyris HQ & ListManager - Email Expert - Lyris, Inc. has announced a series of upgrades to its digital marketing applications, Lyris HQ and Lyris ListManager (LM). Available today, the new releases deliver refreshed user interfaces, advanced message targeting and delivery management features amongst other improvements.
Gmail image changes: everything email marketers need to know - Econsultancy - Email marketers have always faced the technological challenge of having to quickly adapting to the unknown, often in a matter of hours.
Happy Mobile Holidays - Mobile Marketing Magazine - With the holiday season comes holiday shopping. As shoppers load up on stocking stuffers and presents galore, they’ll be relying on their mobile devices more and more.
5 Strategies To Keep The Spirit Of Email Deliverability This Holiday Season - ADOTAS - The marketer, with his marketer-feet ice cold in the snow, stood puzzling and puzzling, how could it be so? It came without spammy gimmicks. It came without misleading subject lines.
How to bridge the travel marketing divide - Tnooz - Data is everywhere and yet as those in travel marketing use it build a strong relationships with their consumers, it can be difficult to deliver a personal and tailored user experience.
Christmas email frequency: how to delight your subscribers - Econsultancy, Andrew King - Email frequency in general has been a hot topic recently. Whatever your opinion or approach is on this topic, it’s inevitable that your email frequency is going to increase over the upcoming holiday period.
Lyris upgrades digital marketing portfolio - BtoB Magazine Staff - Emeryville, Calif.—Digital marketing company Lyris Inc. has upgraded its flagship Lyris HQ and Lyris ListManager marketing applications with new user interfaces, advanced message targeting and delivery-management features.
Lyris Updates HQ, ListManager for Delivery and Data - CMSWire, Barry Levine - There’s a features war raging between digital marketing vendors. In the latest salvo, Lyris upgraded its core application products, Lyris HQ and Lyris ListManager. The updates include refreshed interfaces, advanced message targeting, enhanced delivery management and new connectivity for managing data integration in a corporate environment.