Lyris Listed as a Champion in Info-Tech Research Group’s Email Marketing Vendor Landscape
Lyris Recognized for Its Comprehensive Email Marketing Solution
Emeryville, Calif. – July 29, 2013 –Lyris, Inc. (LYRI), a global provider of digital marketing solutions, today announced that it has been listed as a “Champion” in Info-Tech Research Group’s Email Marketing Vendor Landscape.
“Lyris has an impressive track record in the email marketing space. With excellent cross-industry coverage, this scalable solution can be used by SMBs and large organizations alike,” Info-Tech Research Group said. “Its comprehensive solution makes Lyris worth consideration for organizations looking for a host of advanced features. The company has a growing services arm and can be an excellent choice for organizations in need of strategic, creative, and technical services.”
As the highest rating in the report, “Champions” receive high scores for most evaluation criteria and offer excellent value. They have a strong market presence and are usually the trend setters for the industry. Lyris was recognized as an exemplary performer in managing large volumes of email and the report featured its intuitive user interface and built-in social media integration as key strengths.
“It is an honor to be positioned as a Champion in Info-Tech Research Group’s Email Marketing Vendor Landscape,” said Alex Lustberg, CMO of Lyris. “Today’s digital marketers require a partner who combines a deep understanding of their business with solution offerings that dramatically improve revenue performance. This report recognizes our efforts to address these changing needs. “
Info-Tech Research Group Vendor Landscape reports recognize outstanding vendors in the technology marketplace. Assessing vendors by the strength of their offering and their strategy for the enterprise, Info-Tech Research Group Vendor Landscapes pay tribute to the contribution of exceptional vendors in a particular category.
Download the full report here.
Lyris is a leading global provider of digital marketing solutions that help companies engage with customers in more meaningful ways. Lyris products and services empower marketers to design, automate, and optimize data-driven interactive marketing campaigns that facilitate superior engagement, increase conversions and deliver measurable business value. Lyris' high-performance, secure and flexible digital marketing platforms improves marketing efficiency by providing automated digital message delivery, robust segmentation, and real-time social, mobile, and interaction analytics. The Lyris solutions portfolio is comprised of both in-the-cloud and on-premise solutions -Lyris ONE, Lyris HQ, Lyris LM - combined with customer-focused services and support. More than 5,000 companies worldwide partner with Lyris to manage and execute sophisticated digital marketing campaigns across email, social, Web and mobile channels.
About Info-Tech Research Group
With a paid membership of over 30,000 members worldwide, Info-Tech Research Group (www.infotech.com) is the global leader in providing tactical, practical Information Technology research and analysis. Info-Tech Research Group has a sixteen-year history of delivering quality research and is North America's fastest growing full-service IT analyst firm.
Danielle Tarp, Blanc & Otus for Lyris
415.856.5182 / lyrisPR@blancandotus.com