Leading Retailer Dramatically Improves Digital Marketing Results with Lyris
Harvey Norman Achieves 3X Industry Standard on Email Engagement Metrics
Emeryville, Calif. – July 17, 2013 –Lyris, Inc. (LYRI), a global provider of digital marketing solutions, today announced Harvey Norman is using Lyris to extend in-store sales performance and customer loyalty across digital channels. Using Lyris’ digital marketing platform, Harvey Norman email open rates achieved nearly three times the industry average across all campaigns.
“Delivering a quality customer experience, both in-store and online is our number one priority. By understanding the characteristics and behaviors of our customers we have created more meaningful and profitable interactions,” said Dan Hosford, Head of Digital Marketing at Generic Publications, Harvey Norman’s internal Advertising Agency. “With Lyris we have been able to capture, collect, and act on customer insights like never before. This has opened up a wealth of new opportunities with new and existing customers.”
Lyris has enabled Harvey Norman to:
- Increase its new prospect email database;
- Achieve email open rates that are nearly three times the industry standard according to Association Email Marketing Benchmark Report;
- Connect and engage subscribers via social channels, such as Facebook;
- Build, manage and monitor email opt-in lists with ease;
- Apply advanced customer segmentation for increased email message relevancy; and
- Analyze website content and track results with built-in analytics.
Lyris integrated its technology into the retailer’s ecommerce platform to leverage subscriber website and shopping cart behaviors and send highly relevant and engaging emails. Using Lyris’ intuitive interface and intelligent campaign features Harvey Norman has also set up automated trigger campaigns in real-time to rapidly respond to critical conversion opportunities, such as online cart abandonment.
Additionally, Lyris Professional Services developed a full customer lifecycle messaging program for Harvey Norman, including engagement strategies for every stage of the customer purchase path.
“We have been very impressed with Lyris’ professionalism, the rapid and seamless implementation, and the capabilities of the platform to manage and scale our digital marketing programs,” concluded Hosford.
Lyris is a leading global provider of digital marketing solutions that helps companies engage with customers in more meaningful ways. Lyris products and services empower marketers to design, automate, and optimize data-driven interactive marketing campaigns that facilitate superior engagement, increase conversions, and deliver measurable business value. Lyris' high-performance, secure and flexible digital marketing platforms improve marketing efficiency by providing automated digital message delivery, robust segmentation, and real-time social, mobile, and interaction analytics. The Lyris solutions portfolio is comprised of both in-the-cloud and on-premises solutions - Lyris ONE, Lyris HQ, Lyris LM - combined with customer-focused services and support.
Danielle Tarp, Blanc & Otus for Lyris