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Suzi Owens
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Telstra Digital Selects Lyris HQ to Power Marketing Automation for Australia’s Largest Classifieds Website Messaging Platform

Emeryville, Calif. – April 25, 2012Lyris, Inc. (OTCBB: LYRI.OB), the global digital marketing expert, today announced that Telstra Digital, Australia’s primary telecommunications and information services company, has selected Lyris HQ to power its electronic marketing and transaction communications for their iconic brand, Trading Post, which is Australia’s largest classifieds website. Telstra Digital selected Lyris HQ to automate and expedite the reliable delivery of relevant dynamic content based on customer behaviors and preferences.

“Before implementing Lyris HQ, we used manual processes to move data around that were neither cost-effective nor efficient,” said Andrew Beecher, manager of consumer and digital marketing at Telstra Digital. “Implementing Lyris HQ will help us take Trading Post to the next level of customer engagement by fully automating our marketing and transactional communications. Our experience with Lyris has already far exceeded our expectations.”

Lyris HQ is a robust, cloud-based digital marketing platform that maximizes the effectiveness of high volume, complex campaigns. Lyris HQ’s advanced behavioral segmentation capabilities simplify the delivery of relevant digital messages across email, social and mobile interaction channels. Additionally, Lyris HQ offers list management, analytics and landing page optimization features that give businesses full control over their interactive marketing activities.

“Telstra needed a messaging platform that could be deployed quickly to automate their processes and improve their customer experience,” said Adrian Saunders, general manager and senior vice president, APAC for Lyris. “Lyris delivers on that promise by combining easy-to-use digital message delivery with advanced segmentation and powerful analytics that will help Telstra expand and nurture their customer connections. We look forward to a long and productive partnership with one of Australia’s premier brands.”

Telstra is a strong addition to the growing number of organizations in the APAC region who are partnering with Lyris to increase the effectiveness of their digital marketing initiatives, including Australian Broadcasting Corporation, Australian Human Rights Commission, Enta Australasia and Mamamia.

About Lyris

Lyris, Inc. is a leading global provider of digital marketing solutions that help companies engage with their customers in more meaningful ways. Lyris products and services empower marketers to design, automate and optimize data-driven interactive marketing campaigns that facilitate superior engagement, increase conversions and deliver measurable business value. Lyris' high-performance, secure and flexible digital marketing platforms, Lyris HQ and Lyris ListManager (Lyris LM), improve marketing efficiency by providing automated email delivery, robust segmentation and real-time social, mobile and interaction analytics. The Lyris solutions portfolio is comprised of both in-the-cloud and on-premises solutions - Lyris HQ, Lyris LM - combined with customer-focused services and support.

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