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Lyris Selects Cloudera Technology to Help Digital Marketers Leverage Big Data

Emeryville, Calif. – February 8, 2012 – Lyris, Inc. (OTCBB: LYRI.OB), the global digital marketing expert, announced today that the company is deploying Cloudera’s Distribution including Apache Hadoop (CDH) to enable digital marketers to leverage the benefits of big data. This enables unprecedented access to valuable, reliable data and analytics that drive near real-time feedback from digital marketing campaigns. As a result, Lyris customers will receive actionable business intelligence to help them connect with their customers and achieve greater return on marketing investments.

According to the Lyris 2012 Email Report, which surveyed more than 500 marketing professionals, the number one area of concern cited by marketers at all levels is having the infrastructure to handle large data loads in real-time. A second concern is the need for advanced algorithms that find connections and relationships never before possible. Apache Hadoop allows for big data architecture that enables Lyris to deploy reliable, sophisticated data analytics that link marketing strategy to business success.

“As digital marketing evolves into an increasingly complex and data-driven environment, marketing automation platforms fueled by big data are crucial for understanding and effectively connecting with customers,” said Wolfgang Maasberg, chief executive officer at Lyris. “By choosing Cloudera and implementing CDH, Lyris is capitalizing on the vast opportunities inherent in the marriage of big data architecture and digital marketing.”

About Lyris

Lyris, Inc. is the global digital marketing expert, delivering the perfect blend of technology and industry knowledge to help businesses achieve value with their email marketing campaigns. Lyris' high-performance, secure and flexible email marketing platforms, Lyris HQ and Lyris ListManager (Lyris LM), optimize email efficiency by providing automated email delivery, robust segmentation and integrated social, mobile, search and analytics. The Lyris solutions portfolio is comprised of both in-the-cloud and on-premises email marketing solutions - Lyris HQ, Lyris LM - combined with customer-focused services and support. www.lyris.com

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