Media Relations:
Analisa Schelle
Ogilvy PR for Lyris
(415) 677-2721

Australia’s Premier Online Women’s Community and Magazine Selects Lyris HQ to Drive Digital Marketing Efforts

EMERYVILLE, Calif., December 20, 2011 – Lyris, Inc. (OTCBB: LYRI.OB), the global digital marketing expert, today announced that Australia’s premier online publisher for women, Mamamia, has selected Lyris as its digital marketing partner. Based on the desire to reinvent their online marketing program and the need for robust analytics to succeed, the company is implementing Lyris HQ across the marketing organization.

Mamamia is Australia’s leading women’s website and social media community. They leverage industry-leading tools and technology to engage a community of hundreds of thousands of women in real-life discussions filled with interesting facts and stories about life experiences. Targeted purely at women in the 24-49 age group, topics include everything from popular culture and fashion, to body image and motherhood. Additionally, following the recent launch of their sophisticated business directory, Mamamia is expanding its portfolio by launching their first eCommerce store. The new online store will provide women with easy access to curated ideas and products that improve their lives: “Everything a busy woman needs to know and wants to buy.” Mamamia is implementing Lyris HQ to help drive new and current members to its store and increase ongoing engagement in its community.

“As we experienced rapid, positive growth, it became clear that Mamamia needed a digital marketing partner who could provide the right solution to create a targeted, robust marketing program that effectively reaches our enthusiastic community,” said Jason Lavigne, chief executive officer of Mamamia. “Lyris understood our goals better than anybody and with Lyris HQ we are confident that our store, community and our readership will continue to grow.”

“We are thrilled to partner with Jason and his team on their digital marketing program,” said Wolfgang Maasberg, chief executive officer for Lyris. “Lyris offers the perfect solution for this growing community of women, enabling Mamamia to attract new members and helping more women discover their brand. We look forward to working with Mamamia to expand their reach in Australia and beyond through world-class cross-channel marketing campaigns.”

About is the largest independent women's website in Australia, with a social media army of 80,000+, and attracting 320,000 unique browsers and 5 million page views per month (Nielsen). Mamamia is the only independent women’s site listed in the Experian Hitwise top 10 sites (currently at #6). Published by Mia Freedman and supported by more than 100 contributors, women flock to Mamamia because it is authentic, irreverent, inclusive, compassionate, inspiring, and prides itself on creating conversations better than any other site. It asks women what they think and provides them with a platform to connect and converse across a range of diverse topics.

About Lyris

Lyris, Inc. is the global digital marketing expert, delivering the perfect blend of technology and industry knowledge to help businesses achieve value with their email marketing campaigns. Lyris' high-performance, secure and flexible email marketing platforms, Lyris HQ and Lyris ListManager (Lyris LM), optimize email efficiency by providing automated email delivery, robust segmentation and integrated social, mobile, search and analytics. The Lyris solutions portfolio is comprised of both in-the-cloud and on-premises email marketing solutions - Lyris HQ, Lyris LM - combined with customer-focused services and support. We understand the unique needs of companies and build solutions for marketers that deliver quantifiable ROI and true business value.

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