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Lyris Reveals Digital Marketing Campaign Strategies to Jumpstart 2012
Report Offers Insight for Marketers to Prepare for their 2012 Marketing Programs

EMERYVILLE, Calif., December 1, 2011 – Lyris, Inc. (OTCBB: LYRI.OB), the global digital marketing expert, today released “The Lyris Email Report: Five Strategies to Jumpstart 2012.” Crafted from market research surveying more than 500 marketing professionals, this report identifies the top concerns and challenges marketers face and offers recommendations to overcome these challenges and plan for an effective 2012. In this report, Lyris reveals actionable and practical solutions for connecting with customers, achieving better deliverability and leveraging customer intelligence to make online communications count.

As 2011 comes to a close, Lyris asked marketers what was on their minds looking ahead to 2012. The responses show that metrics and reporting, smart segmentation, analytics, customizable tools and engaging with full service partners and vendors top the list of concerns for marketing leaders. In fact these challenges remain top of mind throughout the marketing organization.

“In evaluating our email marketing program, it was clear that Harvey Nichols needed a digital marketing solution that would provide segmentation, automation and seamless delivery and measurement of our email marketing campaigns to take our online marketing to the next level,” said Sandrine Deveaux, head of ecommerce at Harvey Nichols. “Lyris HQ delivers these capabilities whilst understanding our business’ needs as well as our fashion consumers – helping us execute successful campaigns that I feel confident will drive business results.”

The Lyris Email Report: Five Strategies to Jumpstart 2012 addresses these concerns with practical steps to achieve success in the following:

  • Understanding advanced algorithms that link your customers and products
  • Executing smart segmentation for relevant, targeted content
  • Leveraging metrics and reporting to drive business results
  • Implementing an integrated solution approach that makes it easier to do more
  • Using full-suite email marketing solutions to maximize your email program

“Marketers need to move quickly and make sophisticated connections with their customers to make an impact. And they need to do it in a simple, meaningful way,” said Tina Stewart, senior vice president of marketing at Lyris. “We wanted to provide marketers with actionable strategies to achieve success and profitability in the New Year. Utilizing the tactics outlined in the Lyris report, email marketers can learn how to gain better customer insight, make sense of data and stay up-to-speed with the digital world in 2012.”

The Lyris Email Report: Five Strategies to Jumpstart 2012 was featured during a Lyris Webinar on Thursday, December 15 http://www.iirusa.com/seminars.

About Lyris, Inc.

Lyris, Inc. is the global digital marketing expert, delivering the perfect blend of technology and industry knowledge to help businesses achieve value with their email marketing campaigns. Lyris' high-performance, secure and flexible email marketing platforms, Lyris HQ and Lyris ListManager (Lyris LM), optimize email efficiency by providing automated email delivery, robust segmentation and integrated social, mobile, search and analytics. The Lyris solutions portfolio is comprised of both in-the-cloud and on-premises email marketing solutions - Lyris HQ, Lyris LM - combined with customer-focused services and support. We understand the unique needs of companies and build solutions for marketers that deliver quantifiable ROI and true business value. www.lyris.com

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