Ogilvy PR for Lyris
Premier UK Retailer Harvey Nichols Selects Lyris to Improve Email Marketing and Drive Online and In-Store Traffic
EMERYVILLE, Calif., December 1, 2011 – Lyris, Inc. (OTCBB: LYRI.OB), the global digital marketing expert, today announced that premier fashion retailer, Harvey Nichols, has selected Lyris as its digital marketing partner. Based on the need for an integrated email marketing solution to reinvent their digital marketing program, the company is implementing Lyris HQ.
Considered one of the world’s premier fashion retailers, Harvey Nichols is renowned both in the UK and internationally for the breadth and depth of its exclusive fashion merchandise. It offers many of the world’s most prestigious brands in womenswear, menswear, accessories, beauty and food online and in stores. The London flagship store is located in the heart of Knightsbridge with additional Harvey Nichols stores in Leeds, Birmingham, Edinburgh, Manchester and Bristol. Outside of the UK, there are stores in Dublin, Riyadh, Hong Kong, Dubai, Istanbul and Ankara.
“In evaluating our email marketing program, it was clear that Harvey Nichols needed a digital marketing solution that would provide segmentation, automation and seamless delivery and measurement of our email marketing campaigns to take our online marketing to the next level,” said Sandrine Deveaux, head of ecommerce at Harvey Nichols. “Lyris HQ delivers these capabilities whilst understanding our business’ needs as well as our fashion consumers – helping us execute successful campaigns that I feel confident will drive business results.”
“We are thrilled that Harvey Nichols selected Lyris to expand their email marketing capabilities,” said Wolfgang Maasberg, chief executive officer for Lyris. “Lyris is the perfect partner to enable this global retailer to attract new customers and inspire current customers to rediscover their brand with a leading global digital marketing solution. We look forward to a long and productive relationship.”
About Harvey Nichols
Harvey Nichols was founded in 1813 and is today the UK’s premier fashion retailer, renowned both in the UK and internationally for the breadth and depth of its exclusive fashion merchandise. It offers many of the world’s most prestigious brands in womenswear, menswear, accessories, beauty and food.
The London flagship store is located in the heart of Knightsbridge, London’s most fashionable and exclusive shopping district. In addition to London, Harvey Nichols currently has stores in Leeds, Birmingham, Edinburgh, Manchester and Bristol. Outside of the UK there are stores in Dublin in the Republic of Ireland and internationally Riyadh, Dubai, Istanbul, Ankara and Hong Kong, which has recently witnessed the opening of a second Asian flagship store, situated in Pacific Place, a leading luxury shopping destination. Coming soon is Kuwait, due to open in Spring 2012 within The Avenues Mall, the largest shopping destination in Kuwait.”
Besides its fashion retailing business, Harvey Nichols successfully redeveloped the top floor of the London flagship store to create a Restaurant, Bar, Café, Wine Shop and Foodmarket which have become destinations in their own right. A similar concept operates from the top floors of all Harvey Nichols full-size stores.
Harvey Nichols launched its first stand-alone restaurant in 1996, the highly successful Oxo Tower Restaurant, Bar and Brasserie, with spectacular views of the River Thames. A further restaurant, Prism, opened in the financial district of the City of London in 1999.
For more information, visit www.harveynichols.com.
Lyris, Inc. is the global digital marketing expert, delivering the perfect blend of technology and industry knowledge to help businesses achieve value with their email marketing campaigns. Lyris' high-performance, secure and flexible email marketing platforms, Lyris HQ and Lyris ListManager (Lyris LM), optimize email efficiency by providing automated email delivery, robust segmentation and integrated social, mobile, search and analytics. The Lyris solutions portfolio is comprised of both in-the-cloud and on-premises email marketing solutions - Lyris HQ, Lyris LM - combined with customer-focused services and support. We understand the unique needs of companies and build solutions for marketers that deliver quantifiable ROI and true business value. www.lyris.com