Ogilvy Public Relations
Lyris Appoints Deborah Eudaley as Chief Financial Officer
Emeryville, Calif. – November 4, 2011 – Lyris, Inc. (OTCBB: LYRI.OB), the global digital marketing expert, today announced that the company’s board of directors appointed Deborah Eudaley as chief financial officer on November 4, 2011.
Eudaley, who joins the company today, is a technology industry veteran, bringing more than 25 years experience in finance and general management to Lyris. Prior to Lyris, Eudaley was the chief financial officer for Cloudmark, a private messaging security software company. She also served as the chief financial officer and senior vice president of finance and operations for GoldenGate Software, which was acquired by Oracle in 2009. Additionally, Eudaley served as the chief financial officer for Indivos (acquired by Solidus Networks), Alibris, and Placeware (now Microsoft), as well as held a variety of senior financial management positions at Silicon Graphics (SGI), Oracle and TRW.
“Deborah’s experience in the role of CFO and track record leading the financial success of technology companies makes her an ideal fit for Lyris as we continue to execute on our growth strategy,” said Wolfgang Maasberg, chief executive officer at Lyris. “We are thrilled to welcome Deborah to the team.”
“Lyris has proven itself as a thought-leader and innovator in the digital marketing industry. I look forward to playing an integral role as the company continues to deliver transformative marketing solutions to enable our customers to succeed in designing, implementing and executing world-class digital campaigns,” said Eudaley.
Eudaley holds a B.A. from the University of California at Berkeley and an M.B.A. from California State University, East Bay.
Lyris, Inc. is the global digital marketing expert, delivering the perfect blend of technology and industry knowledge to help businesses achieve value with their email marketing campaigns. Lyris' high-performance, secure and flexible email marketing platforms, Lyris HQ and Lyris ListManager (Lyris LM), optimize email efficiency by providing automated email delivery, robust segmentation and integrated social, mobile, search and analytics. The Lyris solutions portfolio is comprised of both in-the-cloud and on-premises email marketing solutions - Lyris HQ, Lyris LM - combined with customer-focused services and support. We understand the unique needs of companies and build solutions for marketers that deliver quantifiable ROI and true business value. www.lyris.com