Ogilvy Public Relations Worldwide
Lyris and iCubes Announce Expanded Email Service Provider Partnership
Relationship Reinforces Lyris Presence in India and Overall APAC Global Growth Strategy
Emeryville, Calif., October 26, 2011 – Lyris, Inc. (OTCBB: LYRI.OB), the global digital marketing expert, today announced that the company is expanding its strategic partnership with iCubes, the leading email marketing solutions provider in India. With this partnership, iCubes will implement Lyris HQ with customers throughout the region to provide robust digital marketing solutions that enable marketers in India to develop and deliver successful email marketing campaigns. iCubes customers include prominent online companies such as SnapDeal and Letsbuy.com.
According to Forrester Research, “The Asian IT market is set for considerable growth over the next few years as the fast-growth economies move on from the financial crisis and return to high gross domestic product (GDP) growth mode.” (“The Asia Pacific IT Market Comes of Age”, Forrester Research, Inc., May 12, 2011). As a local integration provider focused on helping organizations in India grow through digital marketing, iCubes is well positioned to capitalize on this growth, particularly with Lyris HQ as part of their offering.
Lyris HQ enables iCubes customers to design, execute and measure the success of their email marketing campaigns. In recent examples, iCubes set records when their campaign for Letsbuy.com, India’s leading online retailer of digital lifestyle and IT products, led to sales of 6,300 pen-drives in just three hours. SnapDeal.com, India’s largest daily deals website, and another iCubes customer is seeing measurable email marketing success using the Lyris HQ platform to send emails to its growing customer base.
“Our relationship with iCubes is a strategic growth opportunity for Lyris in India and we look forward to working with the company to provide robust digital marketing solutions and services that help organizations in the region generate results from their email campaigns,” said Wolfgang Maasberg, chief executive officer of Lyris. “As an industry leader, iCubes is delivering solutions and services that help Indian companies grow and we are proud to provide Lyris HQ to enable their customers to succeed with digital campaigns.”
“The solutions and services that Lyris offers deliver significant value to our customers,” said Sahil Chopra, co-founder and vice president of sales for iCubes.
“From design to execution to measurement and analytics, combining iCubes industry expertise with the robust online marketing solution offered by Lyris results in our customers seeing immediate and measurable return on investment for their digital marketing campaigns,” added Jacob M. George, vice president for strategic alliances and training for iCubes.
The partnership between Lyris and iCubes further validates the company’s global strategy. Following the successful establishment of regional headquarters in both Europe and Latin America in 2010, Lyris established Lyris APAC in June of 2011 and plans to continue working with partners and customers in the APAC region to maintain growth. Lyris recently announced the availability of Lyris HQ in French, Spanish and Portuguese, further expanding the global reach and customer support for Lyris solutions and services.
iCubes is a dedicated email marketing agency that assists organizations with their email marketing requirements. Its services include email campaign management, lead generation, email marketing consulting, training and workshops. The company operates from three offices in India: New Delhi, Bangalore and Cochin.
iCubes offers full outsourced email marketing services including campaign consulting, concept, design and implementation as well as self service solutions enabling clients to self manage their own email broadcast campaigns. Its consulting services include building email marketing programs and consultancy to fine tune the campaigns for optimum ROI. The email workshops – public enrolment and custom tailored for corporations - are the most sought after programs in the email domain in India.
Its email education portal, emailvidya.com, Asia's first educational series, workshops and Certification in Email Marketing, is accredited by the Internet and Mobile Association of India and was launched with the objective to “enlighten email marketing literacy”.
About Lyris, Inc.
Lyris, Inc. is the global digital marketing expert, delivering the perfect blend of technology and industry knowledge to help businesses achieve value with their email marketing campaigns. Lyris' high-performance, secure and flexible email marketing platforms, Lyris HQ and Lyris ListManager (Lyris LM), optimize email efficiency by providing automated email delivery, robust segmentation and integrated social, mobile, search and analytics. The Lyris solutions portfolio is comprised of both in-the-cloud and on-premises email marketing solutions - Lyris HQ, Lyris LM - combined with customer-focused services and support. We understand the unique needs of companies and build solutions for marketers that deliver quantifiable ROI and true business value. www.lyris.com