Media Relations:

Jennifer Cook
Lyris, Inc.
(510) 844-1590
jcook@lyris.com

Lyris Announces Upcoming Webinar, Riding the eCommerce Wave:

Techniques for Maximizing Retail Email

EMERYVILLE, Calif. — September 28, 2011 — Lyris, Inc. (OTCBB:LYRI.OB), the global digital marketing expert, is hosting the upcoming webinar, “Riding the eCommerce Wave: Techniques for Maximizing Retail Email.” Online retail sales grew 15 percent during the 2010 blockbuster holiday season, and 2011 has been consistently strong for ecommerce growth. Smart retail marketers are riding this wave by leveraging proven retail email strategies as well as cutting-edge techniques to help reach and influence their customers where they live, work and play, across a range of channels, locations, devices and more.

Riding the eCommerce Wave: Techniques for Maximizing Retail Email webinar, hosted by Lyris, will be presented by Lyris GM and Senior VP of EMEA Michael Weston, who will demonstrate how to maximize your core fundamentals and get ahead with the latest retail email marketing trends. He will provide and overview and best practices for leveraging the top 2011 trends including:

  • Leading email marketing tactics of the top 75+ online retailers from the Lyris Retail Email Audit
  • Core fundamental strategies top retailers are using to maximize every email send
  • New market trends that are changing the retail email marketing landscape

REGISTRATION: Riding the eCommerce Wave: Techniques for Maximizing Retail Email

WHEN: Friday, September 30, 2011, 11:00 AM Pacific / 2:00 PM Eastern

Webinar participants will be able to submit questions either directly through the Webinar interface or via Twitter to @Lyris using the #LyrisWebinar hash tag.

As a special bonus, all Webinar attendees will receive a free guide, Max Out Your Retail Email Campaigns, as a follow-up to the Webinar presentation. This actionable guide is designed to help marketers improve their retail email marketing results now and over the next few critical months.

About Lyris

Lyris, Inc. is the global digital marketing expert, delivering the perfect blend of technology and industry knowledge to help businesses achieve value with their email marketing campaigns. Lyris' high-performance, secure and flexible email marketing platforms, Lyris HQ and Lyris ListManager (Lyris LM), optimize email efficiency by providing automated email delivery, robust segmentation and integrated social, mobile, search and analytics. The Lyris solutions portfolio is comprised of both in-the-cloud and on-premises email marketing solutions - Lyris HQ, Lyris LM - combined with customer-focused services and support. We understand the unique needs of companies and build solutions for marketers that deliver quantifiable ROI and true business value. www.lyris.com

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