Lyris Reveals Five Ways to Immediately Improve Email Marketing Performance

Free Webinar to Take Your Email Marketing Up a Notch

EMERYVILLE, Calif. - December 10, 2010 - Lyris, Inc. (OTCBB:LYRI.OB), the online marketing expert, today announced its upcoming Webinar, "Turn Your Email Marketing Up a Notch: Five Ways to Improve Performance Now." Despite decreases in budget and higher expectations, marketers are still challenged to optimize email marketing channels with minimal cost and effort. Staying current and implementing best practices are crucial to improving email performance and enhance ROI.

The Webinar will teach marketers best practices and give insight into increasing email effectiveness including:

  • Subject Lines: Fifty characters could be all that stands between you and email success
  • Email Content: Providing value with relevant, customized email messages and offers
  • Landing Pages: The hard-working "conversion genies" of email campaigns
  • Design and Rendering: Optimizing for ISPs, opens and click-throughs
  • Deliverability: It starts with managing your online reputation

On December 14, 2010 at 10:00 a.m. PT, email marketing experts from Lyris will share five ways to optimize email marketing campaigns in order to meet their revenue-generating potential.

WHO: Lyris Global Director of Deliverability, Email Strategy and Privacy Compliance, David Fowler; Lyris Senior Manager of Marketing Programs, Shannon Titus

WHAT: Webinar - "Turn Your Email Marketing Up a Notch: Five Ways to Improve Performance Now"

WHEN: Tuesday, December 14, 2010 at 10:00 a.m. PT

WHERE: To register for the Webinar, click here

Webinar attendees will be able to submit questions either directly through the Webinar interface or via Twitter to @Lyris using the #LyrisROI hashtag. Following the Webinar, all attendees will receive a complimentary action guide full of best practices, tips and techniques to help boost email revenue.

About Lyris, Inc.

Lyris, Inc. is the online marketing expert delivering the right mix of software technology and industry knowledge to help its customers simplify their marketing efforts and optimize campaign ROI. Through its on-demand integrated marketing suite, Lyris HQ, and reliable on-premise solutions, including Lyris ListManager, Lyris provides customers the right tools to optimize their online and mobile marketing initiatives.

Media Contact: Dan Gould for Lyris; 415-262-5959