Lyris Shares 10 Trends That Will Make or Break Email Marketing Results in 2011

Free Webinar Discusses Trends Marketers Should Leverage to Jumpstart Revenues in the New Year

EMERYVILLE, Calif. - November 23, 2010 - Lyris, Inc. (OTCBB:LYRI.OB), the online marketing expert, today announced its upcoming Webinar, "Kick Start 2011: 10 Trends That Will Make or Break Your Email Results." The Webinar will address ways marketers can cut through the competitive noise to gain greater efficiencies and higher ROI with their email marketing at a time when they are struggling to do more with less and stay ahead of their competition.

In this informational, one-hour Webinar marketers will learn:

  • Why email is still an important tool in every marketer's toolbox
  • The surprising trends that will make or break marketing success in 2011
  • How to capitalize on these trends and create efficiencies to improve results

On November 30, 2010 at 10:00 a.m. PT, email marketing expert Cathi Mason, from Lyris, will reveal the latest trends in email marketing for the coming year and show marketers how to leverage them to their advantage, jump-start revenue for 2011 and pull ahead of the competition.

WHO: Lyris Marketing Programs Director Cathi Mason

WHAT: Webinar - Kick Start 2011: 10 Trends That Will Make or Break Your Email Results

WHEN: Tuesday, November 30, 2010 at 10:00 a.m. PT

WHERE: To register for the Webinar, click here

Webinar attendees will be able to submit questions either directly through the Webinar interface or via Twitter to @Lyris using the #Lyris10Trends hashtag. Following the Webinar, all attendees will receive Lyris' 2011 Trends guide as a follow-up to the presentation. This actionable how-to guide is designed to show marketers how to improve online marketing results now and in the coming year.

About Lyris, Inc.

Lyris, Inc. (OTCBB:LYRI.OB) is the integrated online marketing expert delivering the industry's first on-demand integrated marketing suite, Lyris HQ, to help marketers simplify their marketing efforts and optimize campaign ROI. Lyris HQ's sophisticated, easy-to-use suite of tools provides marketers with best-of-breed applications for managing email marketing campaigns, tracking Web analytics, publishing and managing website content, creating landing pages, optimizing websites, paid search and search engine marketing, and integrating social media and mobile marketing campaigns. Clients include Expedia CruiseShipCenters, The British Museum Company, Matches and Eldorado Hotel & Casino. For more information, please visit www.lyris.com. The company is based in Emeryville, Calif.

Media Contact: Dan Gould for Lyris; 415-262-5959