Lyris Showcases Email Automation Efficiencies at Specialized Information Publishers Association (SIPA) Annual Conference
Trade Association Gathers to Discuss "Marketability in a Multimedia World: How to Maximize Your Return on Investment"
Emeryville, Calif., November 11, 2010 - Lyris, Inc. (OTCBB: LYRI.OB), the online marketing expert, is an exhibitor at the 27th Annual SIPA Marketing Conference being held today and tomorrow at the Ritz-Carlton in South Beach, Florida. Lyris is also leading a roundtable discussion this afternoon focused on "Email Automation: How to Get Better Results with Less Effort."
SIPA is the international trade association dedicated to advancing the interests of for-profit subscription newsletter publishers and specialized-information services. It provides education, training, networking and advocacy to its worldwide membership, which includes publishers, CEOs, marketers, editors, Web managers and decision-makers focused on e-marketing, e-publishing and boosting e-commerce profits.
Lyris supports the publishing industry with an online marketing solution that integrates email marketing with email deliverability tools, Web analytics, and paid search, social media and mobile marketing channels. Lyris Alliances Director Riaz Kanani's roundtable discussion this afternoon provides an overview of efficiencies that can be gained through marketing automation.
"The demands of the online publishing industry make successful and streamlined marketing critical," said Cathi Mason, marketing programs director for Lyris. "Circulation growth, subscription management, product launches and the like call for a higher level of communications expertise, and we're happy to have this opportunity to share insights with SIPA that can help its members boost communications performance and optimize results."
About Lyris, Inc.
Lyris, Inc. (OTCBB:LYRI.OB) is the integrated online marketing expert delivering the industry's first on-demand integrated marketing suite, Lyris HQ, to help marketers simplify their marketing efforts and optimize campaign ROI. Lyris HQ's sophisticated, easy-to-use suite of tools provides marketers with best-of-breed applications for managing email marketing campaigns, tracking Web analytics, publishing and managing website content, creating landing pages, optimizing websites, paid search and search engine marketing, and integrating social media and mobile marketing campaigns. Clients include Expedia CruiseShipCenters, The British Museum Company, Matches and Eldorado Hotel & Casino. For more information, please visit www.lyris.com. The company is based in Emeryville, Calif.
Press Contact: Cathi Mason, Lyris; 510-844-1551