Lyris Continues Global Growth with Expanded Australian Presence
New Corporate Offices and Strategic Investment in Leading Partner Cogent
Increases Australian Market Penetration
EMERYVILLE, CA and SYDNEY, AUSTRALIA—July 9, 2010—Lyris, Inc., the online marketing expert, today announced it is further extending its global footprint by growing its presence in Australia, following closely upon the company’s recent expansion in Latin America. Lyris is opening its first Australian offices and appointing Nicole Stanton as General Manager to lead regional operations. Additionally, Lyris is making a strategic investment in Lyris partner Cogent, one of Australia’s leading online marketing companies.
Lyris Opens First Australian Offices
To continue global organic growth, Lyris is opening new country headquarters with offices in Sydney and Brisbane. Lyris’ new offices will enable the company to better partner with Australian marketers seeking to leverage email marketing as it becomes more deeply integrated with search, social, and mobile and marketing analytics. The new offices will be led by General Manager Nicole Stanton.
Stanton’s 15 years of technology and marketing solutions experience, coupled with blue chip client relationships, will drive regional growth. Stanton has held senior positions in companies such as Foxtel, TurboLinux, IMSI, IDC, Data Solutions, Lead Master and various other international organizations.
“Lyris’ strong track record has already allowed us to partner with leading Australian businesses like Macquarie University, the Australian National Gallery and Net-registry to enable them to achieve their email marketing and online business objectives,” said Nicole Stanton, general manager, Lyris Australia. “It is my team’s mandate to continue surpassing client expectations to drive Lyris Australia’s growth as a trusted partner in the delivery of digital marketing campaigns in the Asia-Pacific region.”
Investment in Cogent
To complement its expanded organic presence in the country, Lyris is also making a strategic investment in Cogent, one of the country’s most respected and fastest growing email and online marketing agencies. The Cogent team possesses decades of experience leading Internet-based marketing programs for leading global brands. Cogent has been a Lyris partner for the last 18 months, growing quickly while leading the adoption of Lyris’ solutions amongst its client base of Australian marketers.
“Coming on the heels of our Latin America expansion, Australia represents the next phase of Lyris’ continued international growth, as we bring integrated online marketing to all corners of the globe,” said Luis Rivera, chief executive officer, Lyris. “Our investment in Cogent will yield immediate returns due to their growing reputation and client win rate. Moreover, with Nicole Stanton at the helm of our regional operations, she and her team will spark immediate organic growth.”
Online Retailer Conference in Sydney
Lyris’ new Australian presence will be seen at the Online Retailer Conference, Australia’s leading conference on the business of e-retailing and digital marketing. Lyris will be exhibiting in Stand 35 at the Sydney Convention and Exhibition Center from July 6-9, 2010. For more information, visit: http://www.onlineretailer.net/events/or10/home.
About Lyris, Inc.
Lyris, Inc. (OTCBB:LYRI.OB) is the first online marketing solution provider to integrate email with diverse online marketing channels to create more efficient and effective marketing organizations. The company’s flagship offering, Lyris HQ, is an all-in-one online marketing solution that combines email marketing with search, social, and mobile channels, enhanced by embedded deliverability and Web analytics. Lyris HQ provides online marketers actionable insights that help them make intelligent decisions and improve results. Clients include American Apparel, Body Glove, British Museum Company Ltd., Minnesota Timberwolves, PC Recycler and Student Advantage. For more information, please visit www.lyris.com.
The statements in this news release relating to matters that are not historical facts are forward-looking statements based on management’s beliefs and assumptions using currently available information and expectations as of the date hereof, and are not guarantees of future performance and involve certain risks and uncertainties, including risks and uncertainties detailed from time to time in Lyris Inc.’s filings with the Securities and Exchange Commission available at www.sec.gov. Although management believes that the expectations reflected in such forward-looking statements are reasonable, it cannot give any assurances that these expectations will prove to be correct. Lyris assumes no duty to publicly update or revise any such statements, whether as a result of new information, future events or otherwise.
Contact: Dan Gould for Lyris, Inc. (415) 262-5959, firstname.lastname@example.org