Lyris to Showcase Lyris HQ to Thousands of E-Retailers Attending Internet Retailer Conference & Exhibition 2010

Email Marketing Thought Leader, David Daniels, to Release Whitepaper on “The Reinvention of Email Marketing and the Future of Connected Marketing” with Insight from Industry Leaders

EMERYVILLE, Calif., – June 8, 2010 – Lyris, Inc., the online marketing expert, today announced the company is an exhibitor at Internet Retailer Conference & Exhibition 2010 (IRCE), America’s largest e-commerce event. Lyris will be exhibiting Lyris HQ, its integrated online marketing suite of tools to help marketers manage their email and online marketing campaigns at Booth 525. WHAT: Internet Retailer Conference & Exhibition 2010 WHEN: June 8 – 11, 2010

WHERE: McCormick Place West, Chicago, Ill.

David Daniels, CEO of the Relevancy Group and email marketing thought leader, will release a whitepaper at IRCE 2010, “The Reinvention of Email Marketing and the Future of Connected Marketing.” Lyris and other industry leaders provided insight for the paper, which explores the challenges of disparate, channel-centric technology and the role of email as the messaging hub of all social and mobile marketing activities. The whitepaper will be available at the Lyris booth at IRCE or by visiting the Lyris website.

IRCE is the world's largest e-retailing show, drawing attendees from key industries—retail, catalog, manufacturing and consumer service companies that specialize in e-retailing.

Those unable to attend IRCE can join the conversation with @Lyris executives via Twitter and using the hashtag #IRCE. Additionally, online marketers can connect with Lyris on Facebook, LinkedIn and YouTube and find a vast repository of marketing commentary and best-practice guides on

About Lyris, Inc.

Lyris, Inc. (OTCBB:LYRI.OB) is the first online marketing solution provider to integrate email marketing with diverse online marketing channels to create more efficient and effective marketing organizations. The company’s flagship offering, Lyris HQ, is an all-in-one online marketing solution that combines email marketing with search, social, and mobile channels, enhanced by embedded deliverability and web analytics. Lyris HQ provides online marketers actionable insights that help them make intelligent decisions and improve results. Clients include American Apparel, Body Glove, British Museum Company Ltd., Minnesota Timberwolves, PC Recycler and Student Advantage. For more information, please visit Media Contact: Erick Mott, Lyris; 510-604-2200