Lyris CMO to Share Best Practices for Leveraging the Powerful Combination of Social and Email Marketing

WebGuild Social Media Strategies Conference and Webinar to Highlight How to Enhance Online Marketing ROI and Audience Engagement

EMERYVILLE, CA – May 17, 2010 – Lyris, Inc. today announced that CMO Blaine Mathieu, will be hosting a series of best practice discussions demonstrating how marketers can successfully leverage the powerful combination of social and email marketing to increase audience engagement and online marketing results. At the upcoming WebGuild Social Media Strategies Conference on May 18, 2010, Blaine Mathieu and Lyris customer, Louis Sirico, founder and president, Industry Wizards will share how to successfully integrate social and email marketing to improve engagement and drive revenue.

Mathieu will continue the conversation on May 20, 2010, when he is joined by Chief Marketer’s Sherry Chiger to host a Webinar entitled, Social + Email Marketing: The Dynamic Duo – Using Email Marketing to Convert Social Media into Revenue.

WebGuild Social Media Strategies Conference:

WHO: Blaine Mathieu, CMO, Lyris and Louis Sirico, founder and president, Industry Wizards
WHAT: Presentation on "Social + Email Marketing: The Dynamic Duo"
WHEN: Tuesday, May 18, 2010 at 2:00 p.m. PT
WHERE: Hyatt Santa Clara. For more information, please visit: http://www.webguild.org/events/socialmedia/
   

Those unable to attend the summit can join conversations with Lyris via Twitter using the hashtag #SocialMediaStrategies. Additionally, marketers can connect with Lyris on Facebook, LinkedIn and YouTube, and find a vast repository of marketing commentary, and best-practices guides on LyrisHQ.com.

Social + Email Marketing Webinar:

WHO: Blaine Mathieu, CMO, Lyris and Sherry Chiger, editor-at-large, The Chief Marketer Network
WHAT:
Webinar – Social + Email Marketing: The Dynamic Duo – Using Email Marketing to Convert Social Media into Revenue
WHEN: Thursday, May 20, 2010 at 11:00 a.m. PT
WHERE: Visit http://bit.ly/cZP2Th to register for the webinar
   

Webinar attendees will be able to submit questions either directly through the webinar interface or via Twitter to @Lyris with the #LyrisCMO hashtag. Following the webinar, participants will receive a free social media and email guide full of best practices and how-to’s that will help attendees achieve higher ROI immediately from combined email and social media marketing campaigns.

About Lyris, Inc.

Lyris, Inc. (OTCBB:LYRI.OB) is the first online marketing solution provider to integrate email marketing with diverse online marketing channels to create more efficient and effective marketing organizations. The company’s flagship offering, Lyris HQ, is an all-in-one online marketing solution that combines email marketing with search, social, and mobile channels, enhanced by embedded deliverability and Web analytics. Lyris HQ provides online marketers actionable insights that help them make intelligent decisions and improve results. Clients include American Apparel, Body Glove, British Museum Company Ltd., Minnesota Timberwolves, PC Recycler and Student Advantage. For more information, please visit www.lyris.com.

Media Contact: Dan Gould, Lyris; tel. 415-262-5959