Automate Email Marketing Programs for Exponential ROI | Lyris Email Marketing Webinar

Webinar to Share Best Practices for Improving Results and Increasing Open-rates without Lifting a Finger

EMERYVILLE, CA – April 20, 2010Lyris, Inc. and The Chief Marketer Network today announced an upcoming webinar titled, "Automating Your Email Marketing: Improving ROI Without Lifting a Finger." In today's economic climate, marketers are increasingly expected to do more with less. Smaller teams with fewer dollars are being asked to deliver even greater results, including more ROI, revenue and greater rationale for funding future programs.

On April 22, 2010 at 11:00 a.m. PT, online marketing experts from Lyris and The Chief Marketer Network will demonstrate how to improve email marketing automation and achieve open-rates as high as 40 percent. The webinar will also provide insight into:

  • Real-world case studies that demonstrate the results of automation;
  • Three proven types of email automation programs;
  • Practical tips and techniques for participants to start automating today.
WHO:  

Lyris Director of Full Service, Matt Hayes
Lyris Director of Marketing Programs, Cathi Mason
The Chief Marketer Network Editor at Large, Sherry Chiger

WHAT:   Webinar — Automating Your Email Marketing: Improving ROI without Lifting a Finger
WHEN:   Thursday, April 22, 2010 at 11:00 a.m. PT
WHERE   Visit http://bit.ly/cdPAWx to register for the webinar
     

Webinar attendees will be able to submit questions either directly through the webinar interface or via Twitter to @Lyris with the #LyrisROI hashtag. Following the webinar, participants will receive a complimentary copy of “Email Marketing Automation How-to Guide,” an actionable guide designed to help participants improve email campaign ROI immediately.

About Lyris, Inc.

Lyris, Inc. (OTCBB:LYRI.OB) is the first online marketing solution provider to integrate email marketing with diverse online marketing channels to create more efficient and effective marketing organizations. The company's flagship offering, Lyris HQ, is an all-in-one online marketing solution that combines email marketing with search, social, and mobile channels, enhanced by embedded deliverability and Web analytics. Lyris HQ provides online marketers actionable insights that help them make intelligent decisions and improve results. Clients include American Apparel, Body Glove, British Museum Company Ltd., Minnesota Timberwolves, PC Recycler and Student Advantage. For more information, please visit www.lyris.com.