NBC Olympics to Present Digital Programming Case Study at MediaPost’s Email Insider Summit

Lyris and Industry Experts Share Best Practices for Improving Email Marketing ROI

CAPTIVA IS., FL. – April 19, 2010 – Lyris today announced that Hayle Chun, director of digital media for NBC Sports & Olympics will present a session at the Email Insider Summit titled, "NBC Olympics - Lifecycle Programming with Email, Social and Mobile." In the presentation, Chun will discuss how NBC Olympics successfully applied tri-messaging to reach and engage users leading up to, during and following the 2010 Vancouver Olympic Winter Games.

The online marketing landscape has dramatically evolved in recent years, with audiences looking to consume and share information across more channels than ever before. This evolution has changed the way marketers reach, engage and monetize target audiences – at the point, time and place that best appeals to them. For NBC, this meant deploying an integrated digital program for the Vancouver Games that would deliver real-time information to consumers, anytime, anywhere.

"Sports fans expect content and experiences that matter to them on their preferred channels," said Chun. "By integrating targeted, timely and relevant messages across our digital platforms, NBC Olympics was able to provide our programming to users across all of the devices and technologies that they use on a daily basis."

In addition to sponsoring the event, Lyris’ community practice leader, Erick Mott, will moderate the "45 Tips in 45 Minutes" panel including experts from Barnes and Noble, National Hockey League, eHarmony and Responsys. Panelists will discuss best practices and tips from their personal experiences.

"Email Insider Summit is the premier forum for practitioners and thought leaders to meet and share the latest thinking and ideas about email marketing," said Mott. "We are proud to be joined by customer NBC Olympics to discuss how they successfully applied tri-messaging to reach and engage consumers for the 2010 Vancouver Olympic Winter Games. In addition, the email marketing panel will bring together unique viewpoints to help marketers improve results and navigate the ever changing world of online marketing."

WHO:   Hayle Chun, director, digital media, NBC Sports & Olympics
Erick Mott, community practice leader, Lyris
WHAT:   Case Study: NBC Olympics - Lifecycle Programming with Email, Social and Mobile
Panel: 45 Tips in 45 Minutes
WHEN:   Case Study: April 20, 2010 at 10:30 a.m. EST
Panel: April 20, 2010 at 11:15 a.m. EST
WHERE:   MediaPost’s Email Insider Summit, South Seas Island Resort, Captiva Is., FL
     

MediaPost’s Email Insider Summit is a unique event where big brands and bright minds caucus for three days on the state of email marketing. Those unable to attend the summit can join conversations with Lyris executives via Twitter using the hashtag #MPEIS. Additionally, connect with Lyris on Facebook, LinkedIn and YouTube, and find a vast repository of marketing commentary, and best-practices guides on LyrisHQ.com.

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About Lyris, Inc.

Lyris, Inc. (OTCBB:LYRI.OB) is the first online marketing solution provider to integrate email marketing with diverse online marketing channels to create more efficient and effective marketing organizations. The company’s flagship offering, Lyris HQ, is an all-in-one online marketing solution that combines email marketing with search, social, and mobile channels, enhanced by embedded deliverability and Web analytics. Lyris HQ provides online marketers actionable insights that help them make intelligent decisions and improve results. Clients include American Apparel, Body Glove, British Museum Company Ltd., Minnesota Timberwolves, PC Recycler and Student Advantage. For more information, please visit www.lyris.com.

Media Contact: Dan Gould, Lyris; tel. 415-262-5959