Lyris Achieves 100 Percent Customer Growth for Lyris HQ – the Industry’s First Integrated, Online Marketing Solution
Company Poised for Continued Growth and Customer Success in 2010
EMERYVILLE, CA and LONDON, UK – December 17, 2009 – Lyris, Inc. today announced it has achieved 100 percent year-over-year growth in customer adoption for Lyris HQ. Lyris HQ, the online marketing solution that combines email marketing with social, mobile and search channels, enhanced by embedded deliverability and Web analytics, empowers marketers to create, manage, and measure powerful online marketing campaigns from one, central solution. Today, more than 800 customers, including Expedia CruiseShipCenters, British Museum Company, Ltd., Eldorado Hotel Casino and Silver Legacy Resort Casino, Matches, Olympus, and StudentAdvantage.com are using Lyris HQ to improve marketing ROI, enhance customer engagement, and gain a competitive advantage.
“The significant increase in Lyris HQ customers demonstrates the market demand for an online marketing solution that integrates email marketing with channels such as social and mobile,” said Luis Rivera, CEO, Lyris. “With Lyris HQ, our customers are prepared to better compete and take advantage of this growing trend.” To hear more about Luis Rivera’s views on the market and Lyris’ success in 2009, please view this brief video at: http://bit.ly/6o1idD.
In addition to dramatic growth for Lyris HQ, Lyris also achieved 60 percent growth for Lyris HQ Agency Edition, which is designed specifically for marketing and advertising agencies. Customers, including GameStreamer, HiveMind and Kinetix are taking advantage of Lyris HQ Agency Edition’s robust, integrated online marketing toolset and advanced white-labeling functionality to send and manage custom campaigns on behalf of their clients.
According to the 2009 Social Media Marketing & PR Benchmark Guide, Sergio Balegno, senior analyst with MarketingSherpa noted, “Email is still, and should be, a cornerstone of a strong online marketing strategy. However, aligning with other channels, such as social media and mobile marketing, will provide marketers a campaign that is greater than the sum of its parts and more likely to extend reach and enhance ROI.”
Customers Improve Online Marketing Relevancy and Results with Lyris HQ
Lyris is helping organizations successfully create winning campaigns and engage their target audiences in active dialogue across online marketing channels. The following organizations are leveraging Lyris HQ to effectively improve online marketing results by integrating email marketing with other proven channels, such as social and mobile; an approach which Lyris describes as “tri-messaging.” Search is also key to success.
“With Lyris HQ’s integrated functionality, we have been able to streamline efficiency and maximize the return on our investment, achieving email open rates as high as 40 percent.”
- Dave Mossop, interactive media specialist, Expedia CruiseShipCenters
“Lyris HQ was the only online marketing solution that could integrate the online marketing tools we needed with sophisticated Web analytics and CRM; a powerful combination for us, particularly as we operate in a multi-channel environment.”
- Sandrine Deveaux, director of marketing and ecommerce, Matches
“With Lyris, we have been able to help our clients align cross-channel goals and fully exploit the promise of online marketing for increased marketing ROI. It is the perfect complement to our services.”
- Paula Skaper, president, Kinetix Media Communications
Lyris Continues to Innovate and Expand to Meet Customer Needs Globally
Realizing social media marketing is critical to online success, Lyris made several social enhancements to Lyris HQ that enable marketers to easily scale and transform email messaging and online interactions into social networking conversations, intelligence and ROI. Lyris HQ also unveiled a social media solution for Twitter that allows marketers to easily monitor, share and measure Twitter messages. Other key enhancements to Lyris HQ include advanced integration with Salesforce.com, user interface improvements and a new segmentation tool which makes it easier for marketers to segment lists and send more relevant content.
To better serve its customers globally, Lyris extended its global footprint via the acquisition of long-time partner Facultas, a full-service email marketing agency based in the U.K. The company also extended its collaboration with BCM Partnership and Cogent Online in Australia, and Intaface Marketing in Latin America to better serve international demand for Lyris HQ.
Additionally, Lyris added strategic hires in the U.S. and abroad to support the current and future growth of Lyris HQ. Leadership expansion included Rick Sichel, vice president of national field sales, and Andrew Robinson, director of international professional services, both focused on growing demand for Lyris HQ. David Fowler also joined the team as director of email strategy, deliverability and privacy compliance to support the email component of Lyris’ rapidly expanding business.
About Lyris, Inc.
Lyris, Inc. (OTCBB:LYRI.OB) is the first online marketing solution provider to integrate email with diverse online marketing channels to create more efficient and effective marketing organizations. The company’s flagship offering, Lyris HQ, is an all-in-one online marketing solution that combines email marketing with search, social, and mobile channels, enhanced by embedded deliverability and Web analytics. Lyris HQ provides online marketers actionable insights that help them make intelligent decisions and improve results. Clients include American Apparel, Body Glove, British Museum Company Ltd., Eldorado Hotel Casino and Silver Legacy Resort Casino, Expedia CruiseShipCenters, Minnesota Timberwolves, PC Recycler and StudentAdvantage.com. For more information, please visit www.lyris.com.
Media Contact: Erick Mott, Lyris; tel. 510-604-2200