Lyris to Participate at MediaPost’s Email Insider Summit

Event to Discuss Key Trends and Successful Strategies to Improve and Invigorate Email Marketing in 2010

Email Insider Summit, Park City, Utah – December 7, 2009Lyris, Inc. today announced its sponsorship of MediaPost’s Email Insider Summit, a three-day event that connects the biggest brands and brightest minds to discuss the future of email marketing. The event is taking place December 6-9, 2009 at The Chateaux at Silver Lake in Park City, Utah.

According to the recent US Interactive Marketing Forecast 2009-2014, conducted by Forrester Research, “Marketers will continue their love affair with email marketing: 97 percent of marketers are using or planning to use email marketing.”

Blaine Mathieu, CMO of Lyris added, “Email marketing continues to deliver the high-impact results companies need to thrive. In 2010, the integration of email marketing with social media, mobile, search and analytics will become even more important for effectively reaching, engaging and converting prospects into loyal customers.”

Lyris has identified other key trends that will impact marketers in 2010 and that should be considered when implementing successful strategies to improve ROI. These include:

  • Email as the anchor
  • Beyond “Web” analytics to online marketing analytics
  • Blend email with social
  • The year of mobile
  • Integrated, online marketing – tools not the issue

To learn more, check out this interactive video with Blaine Mathieu on key trends that marketers can expect to be top of mind in 2010 at: http://bit.ly/7D3y7p and join the discussion on Twitter at: www.twitter.com/lyris.

About Lyris, Inc.

Lyris, Inc. (OTCBB:LYRI.OB) is the first online marketing solution provider to integrate email with diverse online marketing channels to create more efficient and effective marketing organizations. The company’s flagship offering, Lyris HQ, is an all-in-one online marketing solution that combines email marketing with search, social, and mobile channels, enhanced by embedded deliverability and Web analytics. Lyris HQ provides online marketers actionable insights that help them make intelligent decisions and improve results. Clients include American Apparel, Body Glove, British Museum Company Ltd., Minnesota Timberwolves, PC Recycler and Student Advantage. For more information, please visit www.lyris.com.

Media Contact: Erick Mott, Lyris; Tel. 510-844-2188