Lyris, Brandweek and Nielsen Business Media to Present Insights on Winning Multi-Channel Marketing Strategies

Webinar Attendees Will Learn From Industry Experts How to Integrate Email Marketing with Social, Mobile, Search and Web Analytics to Help Drive Marketing ROI

EMERYVILLE, CA—December 3, 2009Lyris, Inc. will participate in a webinar titled, “Integration: The sum is greater than its parts - how to deliver better results by integrating multiple online channels,” on December 8, 2009 at 10:00 a.m. PT. Hosted and moderated by editors from Brandweek and Nielsen Business Media, the webinar will teach participants how to boost the performance of disparate marketing channels to deliver increasingly successful online marketing campaigns.

The webinar will discuss the benefits of integrating email marketing with other channels to create a more effective and impactful online marketing strategy. Using examples from customers and recent research from leading industry experts, Lyris’ CMO, Blaine Mathieu, will illustrate how marketers can maximize existing online marketing efforts and deliver better results by integrating email marketing campaigns with social, mobile, search and Web analytics. Mathieu will also share how executing an integrated marketing strategy has delivered higher ROI for Lyris.

“The importance of an integrated marketing strategy cannot be stressed enough,” said Blaine Mathieu, CMO, Lyris. “Adopting an integrated approach to online marketing will increase the efficiency and results from what are already the highest ROI and most measurable forms of marketing in use today.”

WHAT: Webinar – “Integration: The sum is greater than its parts - how to deliver better results by integrating multiple online channels
WHEN: Tuesday, December 8, 2009 at 10:00 a.m. PT
WHERE: Visit http://bit.ly/27fE73 to register for the webinar
WHO:

  • Blaine Mathieu, CMO, Lyris
  • Todd Wasserman, editor, Brandweek
  • Pedro Pereira, managing editor, Nielsen Business Media Webcasts/Digital Events

During the webinar, attendees will be able to submit questions either directly through the webinar interface or via Twitter to @Lyris. Attendees can also join the discussion using Twitter hashtag #LyrisCMO. Additionally, all webinar attendees will receive a free copy of Lyris’ Email Marketer’s Integration Guide, full of best practices and tips to help marketers achieve higher ROI.

About Lyris, Inc.

Lyris, Inc. (OTCBB:LYRI.OB) is the first online marketing solution provider to integrate email with diverse online marketing channels to create more efficient and effective marketing organizations. The company’s flagship offering, Lyris HQ, is an all-in-one online marketing solution that combines email marketing with search, social, and mobile channels, enhanced by embedded deliverability and Web analytics. Lyris HQ provides online marketers actionable insights that help them make intelligent decisions and improve results. Clients include American Apparel, Body Glove, British Museum Company Ltd., Minnesota Timberwolves, PC Recycler and Student Advantage. For more information, please visit www.lyris.com.

Media Contact: Erick Mott, Lyris; Tel. 510-844-2188