Eldorado Hotel Casino and Silver Legacy Resort Casino Create Winning Multi-Channel Online Marketing Campaigns with Lyris

Casinos Leverage Lyris HQ to Integrate Email Marketing with Social and Mobile Channels for Increased ROI and Improved Customer Experience

EMERYVILLE, CA. — November 23, 2009 — Lyris, Inc. today announced that Eldorado Hotel Casino and Silver Legacy Resort Casino are using Lyris HQ to orchestrate powerful multi-channel marketing campaigns. By integrating email marketing with social and mobile channels, Eldorado and Silver Legacy have been able to better reach and engage customers and prospects, anytime, anywhere - improving the customer experience and increasing ROI. With Lyris HQ, the casinos have also been able to more than double mobile opt-in lists and increase revenue through improved prospect conversion.

According to the 2009 Social Media Marketing & PR Benchmark Guide, Sergio Balegno, senior analyst with MarketingSherpa notes, “An overwhelming 97 percent of marketers agree that social media will complement other marketing tactics, such as email, rather than displacing them. It’s truly a symbiotic relationship – email is still, and should be, targeted, but social media provides an opportunity for marketers to extend reach. Add in mobile, and you have a marketing campaign that is greater than the sum of its parts.”

Bearing this in mind, Eldorado and Silver Legacy have rolled out multi-channel campaigns to better target, reach and engage customers and prospects through their preferred channels. For example, the casinos are currently integrating email marketing with mobile alerts, social networking and offline tactics to promote upcoming shows, hosted events, and dining and accommodation deals. In addition, Lyris HQ’s built in Web analytics have provided in-depth insight into results across channels, giving a unified view of marketing ROI for both Eldorado and Silver Legacy.

Benefits:

Lyris HQ has enabled Eldorado Hotel Casino and Silver Legacy Resort Casino to:

  • Synchronize multi-channel campaigns for consistency, relevancy and ROI
  • Reinforce marketing messages through integrated, personal channels and handheld devices
  • Reduce complexity by eliminating disparate online marketing tools and support services
  • Gain a holistic view of campaign results across multiple online marketing channels

Supporting Quotes:

“The high customer acquisition and revenue that we have achieved by integrating email with social and mobile marketing has far exceeded our expectations. As we continue to build out our marketing efforts, we want to maximize exposure and relevancy, while better understanding which mediums or campaigns are suceeding and which are not. Lyris HQ’s embedded Web analytics enables us to see which campaigns are working so we can architect every customer experience for optimal relevance, timeliness and results.”
—Chad Hallert, director of e-commerce, Eldorado Hotel Casino and Silver Legacy Resort Casino

“Realigning marketing strategy to accommodate an increasingly social and mobile customer is critical to success. Eldorado and Silver Legacy have proven that integrating email with other marketing channels fuels sales and increases marketing ROI.”
Blaine Mathieu, CMO, Lyris

Supporting Resources

About Lyris, Inc.

Lyris, Inc. (OTCBB:LYRI.OB) is the first online marketing solution provider to integrate email with diverse online marketing channels to create more efficient and effective marketing organizations. The company’s flagship offering, Lyris HQ, is an all-in-one online marketing solution that combines email marketing with search, social, and mobile channels, enhanced by embedded deliverability and Web analytics. Lyris HQ provides online marketers actionable insights that help them make intelligent decisions and improve results. Clients include American Apparel, Body Glove, British Museum Company Ltd., Minnesota Timberwolves, PC Recycler and Student Advantage. For more information, please visit www.lyris.com.

Press Contact: Erick Mott, Lyris; Tel. 510-844-2188