Lyris Provides Insight on How to Increase Online Marketing ROI in 2010

Webinar Attendees Will Get a Head Start Now to Help Drive Revenue in the New Year

EMERYVILLE, CA – November 11, 2009Lyris, Inc. today announced the company will host a Webinar titled, “10 Trends That Will Make or Break Your Email Marketing ROI in 2010,” on November 12, 2009 at 11:00 a.m. PT. For many marketers this has been the most challenging year in recent memory. With tight resources, overstuffed inboxes and competitive “noise” at an all time high, email marketers are looking to identify best practices in online marketing that will help deliver better results in 2010.

The one hour Webinar will discuss the challenges faced by marketers today and reveal the latest trends in email marketing for 2010. Throughout the Webinar, Lyris will focus on how marketers can recognize new trends to help jump-start revenues for 2010 – and leverage creative tactics to pull ahead of the competition.

“Marketers are looking for best practices and technology that can help them get a head start now to drive online marketing revenue next year,” said J.D. Peterson, vice president, product, Lyris. “Lyris provides the help marketers need to gain a competitive edge and succeed in any economy.”

WHAT: Webinar - 10 Trends That Will Make or Break Your Email Marketing ROI in 2010

WHEN: Thursday, November 12, 2009 at 11:00 a.m. PT

WHERE: Visit to register for the Webinar

WHO: J.D. Peterson, vice president, product, Lyris and Ken Magill, senior editor, Chief Marketer

During the Webinar, attendees will be able to submit questions either directly through the Webinar interface or via Twitter to @Lyris. Attendees can also join the discussion using Twitter hashtag #Lyris10. Following the Webinar, participants will receive a complimentary copy of Lyris’ guide, “ROI Accelerator for Email Marketers,” which is designed to help marketers improve online marketing in the coming year.

About Lyris, Inc.

Lyris, Inc. (OTCBB:LYRI.OB) is the first online marketing solution provider to integrate email with diverse online marketing channels to create more efficient and effective marketing organizations. The company’s flagship offering, Lyris HQ, is an all-in-one online marketing solution that combines email marketing with search, social, and mobile channels, enhanced by embedded deliverability and Web analytics. Lyris HQ provides online marketers actionable insights that help them make intelligent decisions and improve results. Clients include American Apparel, Body Glove, British Museum Company Ltd., Minnesota Timberwolves, PC Recycler and Student Advantage. For more information, please visit

Press Contact: Erick Mott, Lyris; Tel. 510-844-2188