Lyris Shares Insights on How to Grow Email Marketing Lists with Ease

Webinar Attendees Will Learn Best Practices to Increase Email Marketing Opt-ins for Improved Sales and ROI

EMERYVILLE, CA – October 22, 2009Lyris, Inc. today announced the company will host a Webinar titled, “Grow Your Email Marketing Opt-in List…Almost Automatically,” on October 27, 2009 at 10:00 a.m. PT. Email marketers, particularly those in eCommerce, face an ongoing battle to grow their email opt-in lists. With up to 30 percent churn of email addresses on most opt-in lists each year, marketers struggle to grow their lists and deliver the increases in sales and ROI their companies need to thrive.

In the one hour Webinar, Andrea Scarnecchia, Lyris’ vice president of marketing and Armando Roggio, Practial eCommerce contributing editor, will share real-world examples and tips to help marketers get their lists on an upward trajectory to maximize online marketing results.

WHAT: Webinar - Grow Your Email Marketing Opt-in List…Almost Automatically

WHEN: Tuesday, October 27, 2009 at 10:00 a.m. PT

WHERE: Visit to register for the Webinar

WHO: Andrea Scarnecchia, vice president of marketing, Lyris, Inc. and Armando Roggio, contributing editor, Practical eCommerce

During the Webinar, attendees will be able to submit questions either directly through the Webinar interface or via Twitter to @Lyris. Following the Webinar, participants will receive a complimentary copy of Lyris’ “Bionic List Builder How-to Guide,” which is an actionable report designed to help marketers grow their email opt-in lists and achieve better results.

About Lyris, Inc.

Lyris, Inc. (OTCBB:LYRI.OB) is the first online marketing solution provider to integrate email with diverse online marketing channels to create more efficient and effective marketing organizations. The company’s flagship offering, Lyris HQ, is an all-in-one online marketing solution that combines email marketing with search, social, and mobile channels, enhanced by embedded deliverability and Web analytics. Lyris HQ provides online marketers actionable insights that help them make intelligent decisions and improve results. Clients include American Apparel, Body Glove, British Museum Company Ltd., Minnesota Timberwolves, PC Recycler and Student Advantage. For more information, please visit

Press Contact: Erick Mott, Lyris; Tel. 510-604-2200