Lyris to Present at ad:tech New York

Yvonne Yuen to Address Audience on How Integrated Online Marketing Paves the Way to Marketing Success

EMERYVILLE, CALIF – October 30, 2008Lyris, Inc.®, the online marketing expert, today announced that Yvonne Yuen, senior product manager, will deliver a presentation titled "Integrated Online Marketing Paves the Way to Marketing Success" at ad:tech New York.

Rapidly expanding marketing channels and increasing digital options are making it difficult for marketers looking to improve and centralize their online efforts. Disparate point tools exist but only solve a fraction of marketers’ problems and can make running marketing operations and campaigns more complex. Marketers need easy, affordable and integrated online marketing solutions that will enable them to take control of their activities and measure results.

Yuen will address an audience of brand marketers, advertising agencies and online publishers on how marketers can master digital marketing and technology integration to overcome today’s marketing challenges and pave the way to greater ROI.

WHO: Yvonne Yuen, senior product manager, Lyris, Inc.
WHAT: Seminar entitled "Integrated Online Marketing Paves the Way to Marketing Success"
WHEN: Monday, November 3, 2008 at 1:50 p.m. Eastern time
WHERE: New York Hilton, New York, NY

To see Lyris’ solution in action, please visit booth #706 on the ad:tech exhibition floor.

For more than ten years, ad:tech has provided media, marketing and technology professionals with tools and techniques to succeed in a changing digital world. With 11 shows in seven countries, ad:tech’s globally respected roster of speakers, workshops and exhibitors continues to make it a resource and destination for digital marketers everywhere. For more information please visit: To access the complete agenda of special events, including this year’s vendor seminars, please visit:

About Lyris, Inc.

Lyris, Inc. (OTCBB:LYRI.OB) is the online marketing expert delivering the right mix of software technology and industry knowledge to help its customers simplify their marketing efforts and optimize campaign ROI. Through the delivery of the industry’s first on-demand integrated marketing suite, Lyris HQ, and knowledge-sharing community,, to secure and reliable on-premise solutions, including Lyris ListManager, Lyris provides customers the right tools to optimize the management, collaboration and execution of their online marketing initiatives. These sophisticated, yet easy-to-use tools provide marketers a suite of best-of-breed applications for managing email marketing campaigns, publishing and managing Web site content, creating landing pages, optimizing Web sites and managing pay-per-click campaigns. Clients include Nokia, Adobe, PalmSource, Johns Hopkins University and Jupitermedia. For more information, please visit The company is based in Emeryville, Calif.

The statements in this news release relating to matters that are not historical facts are forward-looking statements based on management’s beliefs and assumptions using currently available information and expectations as of the date hereof, and are not guarantees of future performance and involve certain risks and uncertainties, including risks and uncertainties detailed from time to time in Lyris, Inc.’s filings with the Securities and Exchange Commission available at Although management believes that the expectations reflected in such forward-looking statements are reasonable, it cannot give any assurances that these expectations will prove to be correct. Lyris assumes no duty to publicly update or revise any such statements, whether as a result of new information, future events or otherwise.