Lyris CMO to Present at the 2008 eMetrics Marketing Optimization Summit

Blaine Mathieu to Address Audience on the Power of Online Marketing Integration

EMERYVILLE, CALIF—October 20, 2008—Lyris, Inc.®, the online marketing expert, today announced that Chief Marketing Officer Blaine Mathieu will deliver a presentation titled "The Power of Online Marketing Integration" at the 2008 eMetrics Marketing Optimization Summit. Joining the foremost thinkers in e-marketing, Mathieu will discuss how everyday marketers can achieve success by integrating their online efforts.

  • WHO: Blaine Mathieu, Chief Marketing Officer, Lyris, Inc.
  • WHAT: Session entitled "The Power of Online Marketing Integration"
  • WHEN: Wednesday, October 22, 2008 at 10:20 a.m. Eastern time
  • WHERE: Hilton Alexandria Mark Center, Alexandria, VA

Since its inception in 2002, the eMetrics Marketing Optimization Summit has attracted marketing managers, Web analysts and business intelligence experts looking to learn techniques to increase the return on their online marketing investments. The international conference series is recognized as the premier event for optimizing online marketing value. For more information, please visit:

About Lyris, Inc.

Lyris, Inc. (OTCBB:LYRI.OB) is the online marketing expert delivering the right mix of software technology and industry knowledge to help its customers simplify their marketing efforts and optimize campaign ROI. Through the delivery of the industry’s first on-demand integrated marketing suite, Lyris HQ, and knowledge-sharing community,, to secure and reliable on-premise solutions, including Lyris ListManager, Lyris provides customers the right tools to optimize the management, collaboration and execution of their online marketing initiatives. These sophisticated, yet easy-to-use tools provide marketers a suite of best-of-breed applications for managing email marketing campaigns, publishing and managing Web site content, creating landing pages, optimizing Web sites and managing pay-per-click campaigns. Clients include Nokia, Adobe, PalmSource, Johns Hopkins University and Jupitermedia. For more information, please visit The company is based in Emeryville, Calif.

The statements in this news release relating to matters that are not historical facts are forward-looking statements based on management’s beliefs and assumptions using currently available information and expectations as of the date hereof, and are not guarantees of future performance and involve certain risks and uncertainties, including risks and uncertainties detailed from time to time in Lyris, Inc.’s filings with the Securities and Exchange Commission available at Although management believes that the expectations reflected in such forward-looking statements are reasonable, it cannot give any assurances that these expectations will prove to be correct. Lyris assumes no duty to publicly update or revise any such statements, whether as a result of new information, future events or otherwise.