Lyris HQ Chosen as Finalist for ClickZ Marketing Excellence Awards
Recognized by Readers as Leading Email Marketing Tool
EMERYVILLE, CALIF – September 24, 2008 – Lyris Inc., the online marketing expert, today announced that Lyris HQ was selected as a finalist for the ClickZ Marketing Excellence Awards for the “Best Email Marketing Tool.” The award category recognizes products or services that best help marketers optimize email marketing campaigns and integrate marketing tools with other channels.
“ClickZ Marketing Excellence Awards recognize the tools that help marketers do their jobs better. And, the finalists are among those products and services identified by ClickZ readers as giving them an assist in doing so,” said Anna Maria Virzi, executive editor of Incisive Media's ClickZ.
Lyris HQ is the industry’s first on-demand integrated marketing suite that allows marketers from organizations of any size to manage their email marketing, landing pages, Web analytics, search engine marketing and pay per click campaigns all from one, easy to navigate Web-based application. Lyris HQ’s email marketing capabilities (formerly EmailLabs) allow users to create, send and track everything from simple newsletters to advanced email marketing campaigns. Lyris HQ integrates with Salesforce.com and other third-party CRM tools, and includes features to improve deliverability and to take specific actions based on what happens after the initial click.
“We are honored to be recognized by ClickZ readers as a favored solution,” said Blaine Mathieu, CMO of Lyris, Inc. “As email marketing continues to evolve and become an integral part of an organization’s marketing mix, it is increasingly important to deliver simple, intuitive tools that help marketers execute, track and refine their campaigns. We look forward to continuing to provide these solutions for today’s busy marketer.”
Winners will be announced online on October 14, 2008. For more information and a complete list of the finalists, please visit: http://www.clickz.com/showPage.html?page=awards-finalists.
About Lyris Inc.
Lyris, Inc. (OTCBB:LYRI.OB) is the online marketing expert delivering the right mix of software technology and industry knowledge to help its customers simplify their marketing efforts and optimize campaign ROI. Through the delivery of the industry’s first on-demand integrated marketing suite, Lyris HQ, and knowledge-sharing community, lyrishq.lyris.com, to secure and reliable on-premise solutions, including Lyris ListManager, Lyris provides customers the right tools to optimize the management, collaboration and execution of their online marketing initiatives. These sophisticated, yet easy-to-use tools provide marketers a suite of best-of-breed applications for managing email marketing campaigns, publishing and managing Web site content, creating landing pages, optimizing Web sites and managing pay per click campaigns. Clients include Nokia, Adobe, PalmSource, Johns Hopkins University and Jupitermedia. For more information, please visit www.lyris.com. The company is based in Emeryville, Calif.
The statements in this news release relating to matters that are not historical facts are forward-looking statements based on management’s beliefs and assumptions using currently available information and expectations as of the date hereof, and are not guarantees of future performance and involve certain risks and uncertainties, including risks and uncertainties detailed from time to time in Lyris Inc.’s filings with the Securities and Exchange Commission available at www.sec.gov. Although management believes that the expectations reflected in such forward-looking statements are reasonable, it cannot give any assurances that these expectations will prove to be correct. Lyris assumes no duty to publicly update or revise any such statements, whether as a result of new information, future events or otherwise.