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Luxury Resort Silverton Casino Implements Lyris HQ for Digital Marketing Automation and Analytics Capabilities
EMERYVILLE, Calif., May 7, 2012 (GLOBE NEWSWIRE) -- Lyris, Inc. (OTCBB:LYRI), the global digital marketing expert, today announced that the Silverton Casino Hotel, an upscale, contemporary luxury lodge-themed resort in Las Vegas, has selected Lyris as its digital marketing partner to design, automate and optimize data-driven interactive campaigns that facilitate superior engagement and increase room bookings, ticket sales, and player activity.
"Within weeks of deploying Lyris HQ, we were able to take advantage of sophisticated messaging automation capabilities that our previous vendor was unable to deliver," said Cheryl Price, VP of Casino Marketing at Silverton Casino Hotel. "Combined with advanced interaction analytics, Lyris is helping us better understand our customers' needs, improve our communications efforts, and drive more revenue for our company."
Lyris HQ is a robust, cloud-based digital marketing platform that maximizes the effectiveness of high volume, complex campaigns. Lyris HQ's advanced behavioral segmentation capabilities simplify the delivery of relevant digital messages across email, social and mobile interaction channels. Additionally, Lyris HQ offers list management, analytics and landing page optimization features that give businesses full control over their interactive marketing activities.
"Businesses like Silverton Casino Hotel are continually looking for new and better ways to attract new visitors and drive sales with current customers. A customer-centric, data-driven digital marketing strategy is an extremely effective way to achieve that goal," said Nello Franco, senior vice president for customer success, Lyris. "We are thrilled to be working with Silverton Casino Hotel to help strengthen their online marketing efforts and deliver more targeted and effective communications that will engage customers and drive revenue."
About Lyris
Lyris, Inc. is a leading global provider of digital marketing solutions that help companies engage with their customers in more meaningful ways. Lyris products and services empower marketers to design, automate and optimize data-driven interactive marketing campaigns that facilitate superior engagement, increase conversions and deliver measurable business value. Lyris' high-performance, secure and flexible digital marketing platforms, Lyris HQ and Lyris ListManager (Lyris LM), improve marketing efficiency by providing automated email delivery, robust segmentation and real-time social, mobile and interaction analytics. The Lyris solutions portfolio is comprised of both in-the-cloud and on-premises solutions - Lyris HQ, Lyris LM - combined with customer-focused services and support. www.lyris.com
About Silverton Casino Hotel
Silverton Casino Hotel offers 300 deluxe rooms and suites and world-class amenities all located within an upscale, contemporary luxury lodge-themed resort. Silverton Casino Hotel is home to a variety of restaurants and dining options, including the Seasons Buffet, the 24-hour Sundance Grill, Shady Grove Lounge, Twin Creeks Steakhouse and Mexican-inspired Mi Casa Grill Cantina. In addition to the 165,000-square-foot Bass Pro Shops Outdoor World, Silverton offers 90,000 square feet of gaming with more than 2,000 slot machines and 30 table games, and the Mermaid Restaurant & Lounge. The property features a 117,000-gallon saltwater aquarium with more than 4,000 sharks, stingrays and tropical fish, which was voted "Best Free Attraction" in the Best of Citysearch 2008 awards. www.silvertoncasino.com.
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Media Relations Contact:
Analisa Schelle
Ogilvy Public Relations
(415) 677-2721
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Stylish Décor Retailer Graham and Green Selects Lyris HQ to Increase Customer Engagement and Drive Revenue Growth
Emeryville, Calif. – May 1, 2012 – Lyris, Inc. (OTCBB: LYRI.OB), the global digital marketing expert, today announced that Graham and Green, a stylish interior design retailer based in the United Kingdom, has selected Lyris as its digital marketing partner. Graham and Green is deploying Lyris HQ to build stronger customer relationships and drive revenue growth through better segmentation and data analytics..
Graham and Green sells an inspiring range of unique furnishings through its exclusive retail locations and online store. As Graham and Green’s customer base has continued to grow, the company discovered limitations in its digital marketing efforts stemming from inadequate access to customer information. In response, the British retailer has chosen Lyris HQ to manage customer profile data and power its strategic digital campaigns.
“Lyris HQ offers powerful analytical capabilities that we were previously lacking to help us boost engagement and grow our client base,” said Amir Boroumand, e-commerce and online marketing manager at Graham and Green. “We were also looking for a partner more than a just a vendor, and Lyris delivers the customer service and expert support we need to achieve a new level of digital marketing success.”
Lyris HQ is a robust, cloud-based digital marketing platform that maximizes the effectiveness of high volume, complex campaigns. Lyris HQ’s advanced behavioral segmentation capabilities simplify the delivery of relevant digital messages across email, social and mobile interaction channels. Additionally, Lyris HQ offers list management, analytics and landing page optimization features that give businesses full control over their interactive marketing activities.
“We are thrilled to be working with Graham and Green as they enhance their digital marketing capabilities and improve customer engagement,” said Nello Franco, senior vice president for customer success, Lyris. “This company clearly understands the importance of creating a compelling customer experience and with Lyris HQ, Graham and Green will deliver relevant content to both their loyal customers and future shoppers for a more personal experience that will drive improved sales and business growth.”
Graham and Green joins leading European retailers such as Harvey Nichols, JOY, Kitbag, and Cocosa, who are taking advantage of Lyris solutions, including Lyris HQ, Lyris ListManager (Lyris LM) and Lyris Professional Services, to drive revenues and transform the way they interact with their customers.
About Lyris
Lyris, Inc. is a leading global provider of digital marketing solutions that help companies engage with their customers in more meaningful ways. Lyris products and services empower marketers to design, automate and optimize data-driven interactive marketing campaigns that facilitate superior engagement, increase conversions and deliver measurable business value. Lyris' high-performance, secure and flexible digital marketing platforms, Lyris HQ and Lyris ListManager (Lyris LM), improve marketing efficiency by providing automated email delivery, robust segmentation and real-time social, mobile and interaction analytics. The Lyris solutions portfolio is comprised of both in-the-cloud and on-premises solutions - Lyris HQ, Lyris LM - combined with customer-focused services and support.
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Media Relations Contact:
Analisa Schelle
Ogilvy Public Relations
(415) 677-2721
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Telstra Digital Selects Lyris HQ to Power Marketing Automation for Australia’s Largest Classifieds Website Messaging Platform
Emeryville, Calif. – April 25, 2012 – Lyris, Inc. (OTCBB: LYRI.OB), the global digital marketing expert, today announced that Telstra Digital, Australia’s primary telecommunications and information services company, has selected Lyris HQ to power its electronic marketing and transaction communications for their iconic brand, Trading Post, which is Australia’s largest classifieds website. Telstra Digital selected Lyris HQ to automate and expedite the reliable delivery of relevant dynamic content based on customer behaviors and preferences.
“Before implementing Lyris HQ, we used manual processes to move data around that were neither cost-effective nor efficient,” said Andrew Beecher, manager of consumer and digital marketing at Telstra Digital. “Implementing Lyris HQ will help us take Trading Post to the next level of customer engagement by fully automating our marketing and transactional communications. Our experience with Lyris has already far exceeded our expectations.”
Lyris HQ is a robust, cloud-based digital marketing platform that maximizes the effectiveness of high volume, complex campaigns. Lyris HQ’s advanced behavioral segmentation capabilities simplify the delivery of relevant digital messages across email, social and mobile interaction channels. Additionally, Lyris HQ offers list management, analytics and landing page optimization features that give businesses full control over their interactive marketing activities.
“Telstra needed a messaging platform that could be deployed quickly to automate their processes and improve their customer experience,” said Adrian Saunders, general manager and senior vice president, APAC for Lyris. “Lyris delivers on that promise by combining easy-to-use digital message delivery with advanced segmentation and powerful analytics that will help Telstra expand and nurture their customer connections. We look forward to a long and productive partnership with one of Australia’s premier brands.”
Telstra is a strong addition to the growing number of organizations in the APAC region who are partnering with Lyris to increase the effectiveness of their digital marketing initiatives, including Australian Broadcasting Corporation, Australian Human Rights Commission, Enta Australasia and Mamamia.
About Lyris
Lyris, Inc. is a leading global provider of digital marketing solutions that help companies engage with their customers in more meaningful ways. Lyris products and services empower marketers to design, automate and optimize data-driven interactive marketing campaigns that facilitate superior engagement, increase conversions and deliver measurable business value. Lyris' high-performance, secure and flexible digital marketing platforms, Lyris HQ and Lyris ListManager (Lyris LM), improve marketing efficiency by providing automated email delivery, robust segmentation and real-time social, mobile and interaction analytics. The Lyris solutions portfolio is comprised of both in-the-cloud and on-premises solutions - Lyris HQ, Lyris LM - combined with customer-focused services and support.
Follow us on Twitter: @lyris
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Media Relations Contact:
Analisa Schelle
Ogilvy Public Relations
(415) 677-2721
This e-mail address is being protected from spambots. You need JavaScript enabled to view it.
Luxury Fashion Website Cocosa Selects Lyris to Accelerate Customer Conversion
Emeryville, Calif. – April 17, 2012 – Lyris, Inc. (OTCBB: LYRI.OB), the global digital marketing expert, today announced that Cocosa, a luxury fashion website based in the United Kingdom, has selected Lyris HQ to boost customer engagement and increase sales of its exclusive designer labels.
Cocosa will be using Lyris HQ to power its customer welcome and reactivation programs and expedite conversions for its time-limited sales. “We expect Lyris HQ’s advanced digital messaging capabilities to increase our revenues by effectively targeting potential and existing buyers with relevant offers,” said Lauren Paton, head of marketing for Cocosa
Lyris HQ is a robust, cloud-based digital marketing platform that maximizes the effectiveness of high volume, complex campaigns. Lyris HQ’s advanced behavioral segmentation capabilities simplify the delivery of relevant digital messages across email, social and mobile interaction channels. Additionally, Lyris HQ offers list management, analytics and landing page optimization features that give businesses full control over their interactive marketing activities.
“We are delighted to be partnering with Cocosa to deliver highly targeted marketing communications to its discerning and sophisticated customer base,” said Nello Franco, senior vice president for customer success at Lyris. “Lyris HQ provides the capabilities and best practices to help Cocosa increase customer engagement and conversion.”
Cocosa joins leading European retailers such as Harvey Nichols, JOY, Kitbag and Graham & Green, who are taking advantage of Lyris solutions, including Lyris HQ, Lyris ListManager (Lyris LM) and Lyris Professional Services, to drive revenues and transform the way they interact with their customers.
About Lyris
Lyris, Inc. is the global digital marketing expert who combines technology and industry knowledge to help businesses achieve value with their email marketing campaigns. Lyris' high-performance, secure and flexible email marketing platforms, Lyris HQ and Lyris ListManager (Lyris LM), optimize email efficiency by providing automated email delivery, robust segmentation and integrated social, mobile, search and analytics. The Lyris solutions portfolio is comprised of both in-the-cloud and on-premises email marketing solutions - Lyris HQ, Lyris LM - combined with customer-focused services and support. www.lyris.com
Follow us on Twitter: @lyris
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