The executive team at Lyris combines a wealth of technology and marketing experience with a singular focus on connecting with customers and providing them value. Each officer is committed to ensuring that Lyris products and services lead the industry in usability, performance and stability, and that every aspect of Lyris' business is aligned with helping customers achieve marketing effectiveness that drives revenue and growth.
John Philpin, CEO
John Philpin has responsibility for Lyris’ global leadership, business execution, and driving the company’s growth.. Philpin was most recently senior vice president of Engineering at Lyris, leading the design and development of The Lyris’ digital marketing platform to deliver value and meet the highest performance standards for customers worldwide. A British national and U.S. resident, he brings a wealth of experience in business transformation, software, and technology to Lyris, spanning large enterprises including Citibank, General Electric, and Oracle, as well as early-stage technology companies, small businesses, consulting organizations, and governments. Philpin’s ultimate passion is the customer and considers this focus to be core to success. He holds a degree in Mathematics from the University of East Anglia, UK.
Deborah Eudaley, COO and CFO
Deborah Eudaley is responsible for leading the financial success of Lyris and has oversight for all company operations not related to direct sales or engineering. Eudaley brings more than 25 years of experience in finance and general management to the company. She previously served as Chief Financial Officer for a number of technology companies, including Cloudmark, a private messaging security software company; GoldenGate Software (acquired by Oracle in 2009), where she also served as Senior Vice President of Finance and Operations; as well as Indivos (acquired by Solidus Networks), Alibris, and Placeware (now Microsoft). She also held a variety of senior financial management positions at Silicon Graphics (SGI), Oracle, and TRW. Eudaley holds a Bachelor of Arts degree from the University of California at Berkeley and an M.B.A. from California State University, East Bay.
Alex Lustberg, CMO
Alex Lustberg has responsibility for all marketing activities at Lyris, including marketing communications and demand generation, as well as product strategy and management. In his prior role as VP of Marketing at Lyris, Lustberg led the company's re-branding and re-positioning as a leader in digital marketing, and orchestrated the successful market launch of the company's innovative Lyris solution. He has more than 15 years of strategic marketing experience with a specific focus on social media and cloud business applications. Previous to Lyris, Lustberg served as Senior Vice President of Product Marketing and Strategy at Overtone, a leading provider of customer listening and social media analytics solutions. Lustberg holds a Bachelor's and Master's degree in Organizational Studies from Stanford University.
Pamela Sogge, Senior Vice President of Customer Success
Pamela Sogge leads the Customer Success division of Lyris, and has responsibility for ensuring customer satisfaction through delivery of world-class professional services, support, and account management. Sogge is a high-tech executive with over 15 years' experience driving customer value through client services and marketing endeavors. She was a founding member of Scene7, provider of the leading SaaS rich media platform for e-commerce, and served as senior vice president of client relations until the sale of Scene7 to Adobe. At Adobe, Sogge was in charge of professional services for the SaaS Digital Imaging group and went on to lead consumer marketing for the Photoshop product line. Previously, Sogge was vice president and business unit manager at the Learning Company. She holds a Bachelor of Arts degree from Lewis and Clark College in Portland, Oregon.
Brennan Carlson, Senior Vice President of Product and Strategy
Brennan Carlson (@brennancarlson) has responsibility for product planning, management, and strategy at Lyris. He provides cross-functional leadership for the delivery of the company's product vision, with a focus on roadmap planning, requirements definition, user experience and user/acceptance testing, and other strategic product initiatives. Carlson also provides expertise in working with prospects and customers, and serves as digital marketing thought leader for Lyris. Before coming to Lyris, Carlson held enterprise marketing, product management, and business development positions at several computer software and Internet technology companies, including Yahoo!, Akamai Technologies, and Trilogy Software. Carlson holds a Bachelor's degree from Stanford University.
Samuel Ricard, Vice President of Sales - EMEA
Sam Ricard leads all sales operations and revenue activities for EMEA. Ricard joined Lyris at the beginning of 2010, bringing more than 10 years' sales experience to the company. He is an interactive marketing expert with a successful track record of developing partnerships and solutions that address a wide range of marketing challenges. Prior to Lyris, Ricard worked at Emailvision and Lyreco, where he was one of the top sales performers. Ricard's rapport with customers and colleagues makes him a trusted partner to all Lyris customers in the region.
Marina Keating, Vice President of Global Professional Services
Marina Keating has responsibility for global professional services at Lyris, leading strategic, technical, deliverability, training, creative, and full services teams working with Lyris customers to ensure optimal success of their digital marketing programs. Keating's experience in building scalable services organizations and establishing systems and programs to maximize delivery efficiency, increase client satisfaction, and drive revenue growth was gained through positions held at companies including Visa, Safeway, and Bank of Ireland. She has an additional 10 years of experience leading client services and software delivery organizations at Dorado and Nuance Communications, successfully implementing enterprise-level SaaS solutions for Fortune 500 companies.
Jon Maddison, Vice President of Client Services – EMEA
Jon Maddison has responsibility for marketing and marketing technology services provided to Lyris EMEA customers and delivered through the company's account management, strategic consulting, full service, and technical consulting teams. Maddison has more than 10 years of experience in senior digital and loyalty marketing roles, most recently leading a digital offers business for Barclaycard, EMEA's largest payments business. Previous to that, he spent four years as vice president and general manager of Epsilon's Northern European region, overseeing the digital and CRM programs of some of EMEA's largest retailers. Maddison holds a Bachelor of Science degree from the University of Surrey and an M.B.A. with distinction from the University of Bath, U.K.
Helen Pass, Vice President of Human Resources
Helen Pass has responsibility for leading all global human resource functions. She brings more than 25 years of HR experience to Lyris, specializing in the technology arena and having served in leadership positions at both private and Fortune 500 companies. Prior to joining Lyris, Pass was head of human resources for GoldenGate Software (acquired by Oracle.) She started her career as an account executive with AT& T and transitioned to HR four years later. Pass holds a Bachelor's degree in English and a Master's degree in HR Management from California State University, Chico.
Dennis Barfield, Controller
Dennis Barfield oversees the team responsible for global accounting operations, corporate accounting and reporting, and financial information systems. He brings more than 25 years of finance and accounting experience to Lyris, having served in senior positions for a number of Bay Area companies, most recently as chief financial officer/controller at Exigen Insurance Solutions, a software and SaaS company providing solutions to the insurance industry. Barfield started his career in public accounting in the Boston office of Ernst & Young. He holds a Bachelor of Science degree from the Walter A. Haas School of Business at the University of California at Berkeley and an M.B.A. from Columbia University.