Customer Success Stories

 
Go Ape – Customer Success Story on behavioral retargeting.

Go Ape Takes Engagement to New Heights with Subscription Pop-ups and Behavioral Retargeting

Go Ape has been working with Lyris since 2011, using Lyris HQ integrated digital marketing software to automate the delivery of email campaigns to its adventure-seeking subscribers. During this time, Go Ape also worked with Lyris Professional Services to refine its marketing programs through best practices and innovative new tactics

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Footwear Retailer Tests Mobile-Optimized Cart Abandonment Emails to Find the Perfect Fit

Recognizing that over 50% of emails are opened on mobile devices today, the Lyris team went to work first determining the number of the retailer’s mobile users and then creating and testing cart abandonment emails optimized for mobile to see if they would improve engagement

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Pumpkin Patch Applies Continuous Best Practices to Optimize Email Deliverability

Established in 1990, Pumpkin Patch has built an enviable reputation throughout New Zealand and Australia as a leading retailer of fashionable children’s wear, and is becoming increasingly recognized internationally. With more than 2,000 employees, 190 stores, and wholesale operations in 24 markets globally, the Patch brand can also be found in selected countries across Asia and the Middle East

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Kitbag Automated Email Campaigns Improve Operational Efficiencies and Increase Revenue

Kitbag is Europe’s leading online sports retailer, working with some of the world’s largest sporting brands – including Manchester United, Real Madrid, and FC Barcelona – to drive business through their ecommerce channels. Kitbag has worked with Lyris for a number of years and during a period

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Hit TV Show Gains Email Traction and Reduces Bounce Rates through Partnerships with Lyris

A major television network came to Lyris with seven different subscriber lists – totaling six million records that were of varying ages, sizes, and quality – and a specific goal: to promote a program associated with one of its hit shows to these subscribers. Lyris recommended sending to a small segment of the database to test the quality of the data

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Leading Retailer Utilizes Behavioral Data to Create More Meaningful and Profitable Customer

A major retailer operating close to 200 stores chose Lyris as its digital marketing partner to identify and implement strategies for extending in-store sales performance and customer loyalty across digital channels. The retailer has become a household name on the quality of its in-store customer experience and through its robust and user-friendly website

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Harvey Norman Taps into Behavioral Data to Improve Customer Engagement, Retention, and Loyalty

Harvey Norman is one of the leading retailers in the Asia Pacific region, selling large electrical goods, small appliances, computers, furniture, and more online and in its stores. The company was founded in 1982, and now operates over 180 stores across Australia alone, along with stores in New Zealand

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Retailer Graham and Green Grows Email Revenue 185% through Behavioral Segmentation

In the early 70s, single mom Antonia Graham launched a small interiors and gifting store in Notting Hill, London called Graham & Green and stocked it with beautiful products she discovered in her world travels. Today the company has expanded into a very recognizable British establishment that operates

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Student Advantage Puts Relevancy to the Test in Email Campaigns

As the nation’s leading online discount program for college students, Student Advantage ® partners with leading brands like Amtrak, Target.com, macys.com and Foot Locker to offer “best- in-market” discounts to college students across the U.S. The Student Advantage program allows partner brands to directly and cost-effectively capture the sought-after college market

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Learn How Olympus won Marketing Sherpa Award for Best Email Innovation

You may be most familiar with its cameras, but Olympus is also a leader in research and clinical microscopes. It created the first camera that lets doctors look inside the human body, and continues to introduce life-altering imaging technologies for healthcare professionals. Olympus designs

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Matches Fashion Finds its Perfect Marketing Match with Lyris HQ

Since the first Matches store opened near Tom and Ruth Chapman’s home in Wimbledon in 1990, it has become a brand in its own right–an iconic retail experience, trusted by London’s most fashion literate clientele, offering the best of the best in established and new international labels

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GuideStar Boosts Campaign Results through Behavioral Segmentation

GuideStar is an information service specializing in non-profit companies. It gathers and publicizes the most comprehensive information available on more than 1.8 million non-profit organizations. This compiled information helps decision makers identify which organizations to support and gives researchers

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Expedia Cruise Ship Sails Past Industry Averages

Expedia CruiseShipCenters is one of North America’s leading sellers of cruise vacations. With over 125 retail locations, a team of 3,000 professionally-trained cruise consultants and a searchable online database of more than 10,000 cruise vacations, it is able to provide exceptional customer service and outstanding value to a broad range of clients

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Eldorado Resorts Uses Segmentation to Drive Relevancy to Compete with the Bigger Players

Eldorado is a rapidly growing group of resort hotels and casinos in the Nevada and Louisiana markets. Boasting nearly 3,000 hotel rooms, 19 unique restaurants and eateries, award-winning health spas, 50,000 square feet of convention space and 84,000 square feet of gaming excitement, Eldorado resorts operate

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Dacor Cooks up Better Customer Insights with Lyris HQ.

Family-owned since its beginning in 1965, Dacor is the innovator of stylish, American-made, luxury kitchen appliances that provide a premium culinary experience for those who are passionate about the details of gourmet cooking. The company has introduced many industry firsts including an outdoor grill with built-in halogen lights

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Access Intelligence Uses Email Automation to Meet,Greet and Monetize its Subscriber Base

Access Intelligence is a leading worldwide information and marketing company that provides business intelligence and integrated marketing solutions in nearly a dozen global market sectors including aviation, chemical, defense, energy, and media and public relations. Serving business professionals worldwide

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JOY Listens to Customers & Increases Revenues with Lyris HQ

JOY is a unique women’s and men’s clothing and accessory retailer offering an eclectic mix of fun and quirky gifts. JOY attracts customers looking for special hand- picked, one-of-a-kind items. They entice their customers with an experience of love, life and laughter to ensure visitors feel selections were personalised just for them

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Top Right Retail Customers Rise to the Top with Lyris Email Marketing Solutions

Top Right helps online retailers of all sizes improve email marketing performance by providing actionable customer intelligence coupled with a robust email solution powered by Lyris. The company enables online retail marketers to unlock the sales potential in customer databases to leverage one of marketing’s most effective techniques

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Intelius Live in the know eCommerce

ntelius is a leader in the information commerce industry that has been innovating technologies to collect, interpret and deliver information to consumers and businesses online. Ranked among the top 100 commerce sites on the Internet, Intelius offers products and services ranging from basic people

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Kinetix Partners with Lyris to Deliver Targeted Client Marketing Campaigns

Kinetix Media Communications is a full-service marketing agency that works with retail, financial services and manufacturing businesses to achieve measurable growth through strategic integrated marketing and communications programs. Kinetix manages complete eMarketing strategies for its clients

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WSI and Lyris HQ: Empowering Franchisees to Connect with Customers

With a global network of Digital Marketing Consultants – independent franchise owners – in 80 countries, WSI is the world’s leading Internet franchise. Through its Consultants, WSI has helped thousands of small and medium-sized businesses realize their online marketing potential

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Kitbag Stays on Top of its Game with Targeted Marketing Optimized for Mobile Subscribers

Kitbag.com, Europe’s leading online sports retailer, sells football and rugby merchandise for Manchester United, Chelsea, Real Madrid, Barcelona, Everton, Celtic and other premier football and rugby teams. The company has been a Lyris customer for nine years and is currently using the Lyris HQ hosted digital marketing solution

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