Recorded Webcasts

 
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Fast-Acting, Long-Lasting Marketing: Navigating Digital Trends for 2014

Digital marketers have many choices for customer outreach in their virtual dashboards, including email marketing, social media, and mobile technologies. But what combination creates a lasting impression? What has real impact? Lyris Sr. Vice President of Product and Strategy Brennan Carlson shares insights on challenges

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Top 3 Ways Big Data Will Transform Digital Marketing in 2013

Every good marketer can attest to the complexity of managing multi-channel execution: fragmented data, fragmented solutions, and ultimately, a fragmented customer experience. Execution is hard enough, but then there’s measurement and justification of marketing spend across channels. Is the data available across channels?

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The Lyris Digital Optimizer Report: Actionable Insights for Delivering Customer Value

Today, complexity is routine. As email has matured and become the norm, other forms of digital communication have emerged. Marketers need to move quickly and make sophisticated connections with their customers. And they need to do it in simple, meaningful ways. Spend an informative hour with DELPHI Principal Teresa Schnabel

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The Future of Email

The digital marketing landscape is in constant flux, from the ongoing blitz of social media and mobile technologies to the newer influences of lifecycle marketing and Big Data. What does this all mean for email marketing? And where should you focus your efforts as a marketer to generate the highest impact? Spend an informative hour with Lyris VP of Corporate Strategy

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Email Optimization Secrets

As 2011 approaches email and online marketers are wrestling with critical planning issues. How do I get the most out of every marketing dollar I invest next year? How do I optimize my email marketing campaigns for better results? How do I mitigate risk and avoid costly mistakes? Are my marketing peers using tricks I’m not yet using?

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Kick Start 2011

Even in a strong economy, email and online marketers struggle to do more with less and stay ahead of the competition. But in an unsteady economy where resources are tight and sales sluggish...where inboxes are overstuffed and competitive “noise” is at an all time high...the challenge is even greater

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Riding the eCommerce Wave: Techniques for Maximizing Retail Email

Online retail sales grew 15% during the 2010 blockbuster holiday season. Smart retail marketers will ride this wave through 2011 by leveraging proven retail email strategies as well as cutting-edge techniques to help reach and influence their customers where they live work and play— across a range of channels, locations, devices and more

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Build Email Marketing Momentum

Are your email marketing campaigns hindered by scarce time and resources? Is your ability to multi-task limited by design challenges? Does your ESP application work the way you do? Hear Tina Stewart and Brennan Carlson of Lyris share how streamlining campaign development and deployment, elegant email design and analytical processes will boost your ROI

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The B2B Email Marketing Report: Trends and Tactics to Drive ROI

As our economy turns the corner, B2B companies and the people who market to them are stepping up their game. In fact, 78% of B2B marketers plan to increase their online budgets in 2011 and 1/3 say that over 50% of their budget will be spent on online marketing tactics. But B2B email marketing is unique and a myriad of challenges exist including developing targeted

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Social+Mobile+Email: Building to Surround Sound Marketing

Today one in every eight people on earth is a Facebook user, and nine out of ten people have a mobile phone. If you’re not communicating with your customers via social and mobile channels, you’re not reaching your audience where it lives and plays. Applying real-time trends and opportunities within email, social and mobile

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Email Marketing Automation – Improve ROI Without Lifting a Finger

How can you make a bigger impact with your email marketing campaigns without investing more dollars and manpower? Email automation is the answer. Automated email campaigns deliver open rates in excess of 40%, so if you’re not using automation you’re leaving dollars on the table

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Best Practices for Email Marketing

Email is a prime activity among internet users of all ages, even as mobile and social usage grab the headlines. In reality, the rise of these newer platforms has actually increased email usage as people are more and more tied to their devices, and checking email more frequently as a result

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2011 Email Marketing Trends & Truths

Arguably, email is the most mature and most widely-used interactive marketing tool in use today. Forrester Research surveyed over 250 interactive U.S. marketers to get a pulse on how they currently employ this marketing stalwart. Some of the findings are rather surprising. For example, although many email marketers expect email effectiveness to increase

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Grow Your Email Opt-in List… Almost Automatically

Email marketers face an ongoing battle to grow their email opt-in lists. With a yearly industry average of up to 30 percent churn on most opt-in lists, it’s tough just to stay even. And without list growth, it’s hard to deliver the increases in revenue and ROI your company needs in this challenging economy

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Personalization Prowess: Anatomy of a Top Performing Email Marketer

Realizing the true potential of personalization remains a formidable challenge for marketers. Research shows that 80 percent of email marketers are still only using basic personalization techniques. Yet, a small percentage of organizations consistently outperform their peers in email open rates, click-through rates and conversion on email campaigns

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Email+Facebook+Twitter: Connecting the Dots to ROI

As a modern marketer on the front lines, you’re charged with engaging customers and prospects to deliver value and drive revenue. With the explosion of digital channels – from Email to Facebook to Twitter – it’s become even more challenging to reach this audience in a powerful, relevant and compelling way

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Boost Email Relevance: 8 Steps That Drive Results

The average professional gets nearly 100 emails every day. To manage this high volume, people are moving through their inboxes quickly, looking only for the information they need and want. And 44% of the U.S. population is triaging their inboxes with smartphones, deleting anything that seems irrelevant

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Email + Mobile + Tablet: Mastering the Device Revolution

The platform market is evolving at breakneck speed. Today, 96% of the US market is on a mobile phone, 44% of the US market is on a smartphone and tablet penetration has reached 19%. What does this mean for your marketing program? Developing a multi-platform strategy for your brand is no longer an option – it’s a necessity

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500 Marketers Can’t be Wrong: Proven Strategies for Social + Email

The world of social media and how it converges with other digital channels is a moving target. And as a busy email marketer, you can’t afford a scattershot approach to testing social strategies – you need proven results on what works now. So how can you pinpoint the tactics that are most likely to improve your cross-channel efforts and avoid those that will waste your time

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Email Deliverability 2012: Defined, Deconstructed, Debunked

The deliverability of email messages is a prime concern for email marketers. The hours and resources you spend crafting relevant communications are a wasted opportunity if your message is never delivered to your customer’s inbox. In fact, according to the latest studies, an estimated 20% of all emails sent in North America never reach the inbox of intended receivers

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Why Big Data Makes Big Sense for Digital Marketers

In 2011, the world generated 1.8 zettabytes of data, a zettabyte being a 1 with 21 zeros behind it. And Forrester predicts that interactive marketing spend, across email, mobile and social, will increase over 200% to nearly $16 billion by 2016*. Join our guest speaker and Forrester analyst Fatemeh Khatibloo will tackle the topic of Big Data for marketers

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