Guides and White Papers

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Bridging the CMO-CIO Chasm: Blueprint for a Next-Generation Technology Platform

According to global consultancy Accenture, only one in 10 chief marketing officers (CMOs) and chief information officers (CIOs) believe they collaborate sufficiently. While CMOs often fail to fully consider how their technology decisions might impact the domain of CIOs, CIOs tend to underestimate CMOs’ needs in a rapidly-evolving customer interaction landscape

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10 Innovative Email Tactics – That You Probably Aren’t Doing

Your emails look great, your content is informative, you’ve optimized for every type of mobile device you can think of, and your response rates are respectable. Yet, it feels like you’re just covering the basics. The most successful marketers know that the basics are just the starting point, and that what really matters is creating innovative campaigns

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Anatomy of the Perfect Email Design

Distractions, smartphones, and the mobile market are changing how and when our customers view our emails. How we design them has to adapt. Breaking down email design into key functional components that remain consistent in all communications is a clear starting point. While this may seem like common sense

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Guru’s Guide to Email Marketing 2013

Email marketing has an average return on investment of $44 for every dollar spent. But achieving optimal results from your email marketing programs requires experience, planning, and market knowledge. That’s why we created the 2013 Guru’s Guide, the definitive guide to email marketing. In this guide you’ll get the latest advice and tips on

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Engaging the Constantly-Connected Consumer: Mobile Optimization and Context Marketing

The move to mobile devices is having a significant impact on consumer engagement, and it’s not something that’s going away. In fact, according Portico Research Mobile Factbook 2013, the number of global mobile subscribers is predicted to reach 6.9 billion by the end of this year and 8 billion in 2016

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The Future of Marketing Analytics and the Power of Big Data

Every good marketer can attest to the complexity of managing multi-channel execution: fragmented data, fragmented solutions, and ultimately, a fragmented customer experience. This Gleanster Deep Dive Report shares practical advice about how to address key challenges with data proliferation and the need to manage customer engagement more efficiently

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2012 Lyris Digital Optimizer Report

Today, complexity is routine. As email has matured and become the norm, other forms of digital communication have emerged. Marketers need to move quickly and make sophisticated connections with their customers. And they need to do it in simple, meaningful ways. Find out what 300 marketing professionals identified as their key challenges

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Field Guide to Digital Customer Engagement

One in every seven people on earth is a Facebook user, three-quarters of the world’s population has access to mobile phones, and last year almost 145 billion emails were sent every day. The massive proliferation of data generated through social, mobile, email, and other interactive channels requires digital marketers to re-examine what we think we know about our customers

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The Future of Email

The digital marketing landscape is in constant flux, from the blitz of social and mobile to the newer influences of lifecycle marketing and Big Data. What does this mean for email marketing? And where should you focus your efforts to generate the highest impact? This guide will outline the key trends affecting the way we engage with our customers

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Landing Page Templates (Plus Email Companions!)

Need a shortcut to better conversion? A strong email design is key to a successful email campaign, and the accompanying landing page is just as important. The best conversion happens when the two complement each other. But who has time to design and test new landing pages? Whether you market to consumers or businesses

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Email + Twitter + Facebook: 22 Tips to Cross-Channel Success

This guide highlights key takeaways for marketers on why cross-channel marketing makes good business sense. It provides tips and techniques for aligning Email, Twitter and Facebook to fully engage customers, deliver value and drive measurable revenue growth.

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Email + Mobile + Tablets: Mastering The Device Revolution

Leverage the platform explosion The platform market is evolving at breakneck speed. Today, 96% of the US market is on a mobile phone, 44% of the US market is on a smartphone and tablet penetration has reached 29%. What does this mean for your marketing program? Developing a multi-platform strategy for your brand is no longer an option – it’s a necessity

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B2B Email Tactics to Drive ROI

As our economy turns the corner, B2B companies and the people who market to them are stepping up their came. In fact, 78% of B2B marketers plan to increase their online budgets in 2011 and 1/3 say over 50% of their budget will be spent on online marketing tactics. But B2B email marketing is unique

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Email + Social + Mobile: A Publishers Field Guide

The world of digital marketing is evolving at a rapid pace. Today one in every nine people on earth is a Facebook user and nine out of 10 Americans have a mobile phone. In 2010, over 107 trillion emails were sent. What does it all mean for the publishing industry? This informative guide, designed for publishers

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Email + Social + Mobile: An Agency Field Guide

The world of digital marketing is evolving at a rapid pace. Today one in every nine people on earth is a Facebook user and nine out of 10 Americans have a mobile phone. In 2010, over 107 trillion emails were sent. What does it all mean for marketing agencies? This informative guide, designed for agencies, explains and explores the challenges of integrating email

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25 Essentials for Exceptional Email Campaigns

Load and send? Batch and blast? Those concepts are ancient history in today’s email marketing environment. Now, email marketers must navigate through a complicated landscape of shifting customer expectations, challenging new technologies, and evolving government regulations.

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Boost Email Relevance: 8 Steps that Drive Results

The average professional gets nearly 100 emails every day. To manage this high volume, people are moving through their inboxes quickly, looking only for the information they need and want. And 44% of the U.S. population is triaging their inboxes with smartphones, deleting anything that seems irrelevant

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Web Analytics Wizard

The true effectiveness of your email-marketing campaigns starts (not stops) at the click-through. Understanding what’s happening on your Web site is the key to increasing your conversion rates, and that’s where Web analytics come in. This six-page guide, designed for Web-analytics novices, introduces you to basic Web-analytics concepts and shows you how to leverage the data to optimize your email-marketing campaigns.

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Email Design No-No's Guide for Non-Designers

Are bad design choices making your email campaigns less effective than they could be? This handy nine-page guide details the top 10 things both marketers and designers need to know, including an overview of the design elements that are the most effective in email campaigns, an explanation of why traditionally “good design” from print and postal mail do not translate to email

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Stellar Subject Lines: 12 Rules that Get Results

You only get 50 characters, a few seconds and one shot to stand out in a crowded inbox. This quick-read guide provides 15 concrete tips for writing and testing effective email subject lines that will entice your recipients to open your email-marketing campaigns and email newsletters. Make every email subject line count

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Email Marketing Automation: Improve ROI Without Lifting a Finger

Make a bigger impact with your email marketing campaigns— without investing more dollars and manpower. This guide shows how to: Leverage welcome programs to maximize subscriber value. Incorporate dynamic content to improve relevancy. Implement trigger campaigns based on subscriber activity. Create drip campaigns to strengthen subscriber relations

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Bionic List Building Guide

The pressure is on -- you need to acquire new customers and grow your opt-in list but you’re fresh out of ideas. You know that attrition alone will likely decrease your list at a rate of 30% per year, so you can’t afford to stand still. How can you turn a potential list decline into strong growth, now and in the future

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Max Out your Retail Email Campaigns

Not that long ago, online shopping was considered an exception. Today, it’s the norm. In fact, according to a recent Forrester report, 167 million consumers, or 53% of the U.S. population, purchased something online in 2011, and that figure is anticipated to grow to 192 million or 58% of the population by 2016

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Max Out your Retail Email Campaigns

Not that long ago, online shopping was considered an exception. Today, it’s the norm. In fact, according to a recent Forrester report, 167 million consumers, or 53% of the U.S. population, purchased something online in 2011, and that figure is anticipated to grow to 192 million or 58% of the population by 2016

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